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How to Integrate Google Analytics with Your Donation Page

Integrating Google Analytics to your nonprofit’s donation page can be very easy to do and immensely rewarding. The data you collect will offer your organization greater insight and knowledge to make better marketing and fundraising decisions.

In this post, I’m going to share with you how we (Alzheimer Society of Canada) integrated Google Analytics with the donation platform, Artez Interactive. Whether or not your nonprofit is on Artez, this post can help demystify the process of integrating Google Analytics, navigating the tool and what your nonprofit can do with the data you collect.

New to TechSoup Canada: Microsoft Dynamics CRM 2013

TechSoup Canada is proud to announce the newest version of Microsoft Dynamics CRM. Dynamics CRM is customer relationship management (CRM) server software that offers tools for storing and analyzing customer records.

Click, Like & Share: The Power of Good Video

It’s 2013. You’re at home scrolling through your Facebook news feed. A billion other people are doing the same thing. What do you click on? What do you not? For me, a visual piece of content has a much better chance of catching my attention than simple text. We’ve seen the rise of memes and animated GIFs for this reason. We’ve also seen the viral explosion of videos such as ‘The Evolution of Dance’, the silly and light-hearted ‘Charlie Bit My Finger’ and the controversial ‘Kony 2012’.

Top 3 Tactics of Successful Year-End Fundraising Campaigns

It’s the holidays!  Is your holiday fundraising campaign ready for action?  There are so many things to consider when launching your campaign – from messaging and engagement, to reach and conversion.  Here’s a look at a case from Kids Help Phone’sBuy A Kid Some Time” campaign, now in its 5th year, and 3 lessons to help make your year-end fundraising more profitable than ever.

How to Run a Peer-to-Peer Fundraising Campaign

Peer-to-peer fundraising campaigns are a great way to expand your donor base. Take a handful of your most loyal supporters, equip them with some easy to use tools, and they’re bound to bring a few new donors into the fold. If you’re able to scale this campaign, you could be looking at hundreds of new donors. But how do you run an effective peer-to-peer campaign? Well, it all starts with the groundwork.

How Nonprofits And Charities Can Build One Mobile App That Works On All Platforms

There is a misconception that creating a mobile app is not viable for the philanthropy sector. We learned, from a fantastic open dialogue on the TechSoup forum about Mobile App vs. Mobile Web (sparked by our Twitter discussion), that there are 3 main reasons people don’t feel mobile apps are accessible:

How to take donations and payments on your smartphone

Have you ever had to turn a donor away at an event because you could only accept cash or cheques? With mobile payment processing tools, you can accept donations from anywhere, at any time. Not sure what your options are? We've compiled tools and resources on mobile payments from TechSoup and beyond and explain some of the technologies out there.

A Few Good Point of Sales Systems

From museum stores to gift shops, organizations with retail storefronts need point of sales solutions that help process transactions, provide reporting, and manage inventory. What are the options when it comes to choosing a POS system?

Point of sales, or POS, systems help manage the transaction between a buyer and seller and typically support physical rather than online storefronts. Far more than just a cash register or credit card terminal, POS systems consist of various combinations of software, hardware, and services to keep track of everything from items, prices, taxes, sale date and time, discounts, and payments.

Payment Processing in Pictures

Accepting credit card payments is getting easier, but the system for processing those payments remains complex. These illustrations will help you understand how to accept online or mobile credit card payments and, once you do, where the money goes and how it gets there.

How to Merge Two Nonprofits: Five Lessons Learned

The charitable sector has become increasingly diverse with organizations serving all kinds of mandates in traditional and niche areas of the social impact sector. With the proliferation of charities registering, organizations can find themselves working towards similar objectives. Competition is not a bad thing. In some cases, it encourages us to discover new solutions or better ways to do things. Merging operations and IT infrastructure can sometimes better serve donors and stakeholders who are ultimately impacted.