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An Overview of the RFP Process for Nonprofits and Libraries

It's a fact of life at most organizations that we often see a pressing need and simultaneously recognize that we don't have the expertise or resources to meet the need internally. In such cases, how do we decide which outside organization to hire or partner with? The dominant response to this question for the past several decades has been the Request for Proposal, or RFP. An RFP is a document that describes a project’s needs in a particular area and asks for proposed solutions (along with pricing, timing, and other details) from qualified vendors. When they're well crafted, RFPs can introduce an organization to high-quality vendor-partners and consultants from outside their established networks and ensure that a project is completed as planned.

Three Principles to Optimize Your Nonprofit Website for Conversion

There are plenty of quick-fix tactics promising to dramatically boost your conversion rates, from customized pop up messages on your homepage to standard donation amounts. While such tactics can be effective, they are ultimately superficial. To truly drive and sustain conversion, you must structure your website around the following strategies.

Digital Ads and Landing Pages: Going Live (pt 3)

This series teaches you how to grow your email list with digital ad campaigns that direct visitors to customized landing pages on your website where they can easily subscribe to your list. In this final article, you'll learn how to set up a welcome email series and how to test your campaign for optimal effectiveness.

Digital Ads and Landing Pages: Designing the Landing Page (pt 2)

This series teaches you how to grow your email list by using digital ads to send visitors to custom landing pages on your website, where they can easily subscribe to your email list.
In this article, you'll learn how to design your opt-in bonus and landing page.

Digital Ads and Landing Pages: How to Grow Your Email List (pt 1)

This article is about how you can use targeted digital advertising and customized landing pages to grow your email list -- a tactic that I’ve personally seen generate 94,328 new subscribers for one nonprofit my team works with.

Choosing a Domain Name: Effective Branding to Boost Your Presence Online

A domain name is your address on the internet, and every company, organization, or professional freelancer needs one to improve branding and marketability. Before you buy or register the website address, you need to learn how to choose the best domain name for your purposes. Trends and search engine optimization guidelines change, and you do not want your organization to be left behind.

CIRA Helping Nonprofits Build Their Brand Online

On April 13th, 2016, the Canadian Internet Registration Authority (CIRA) partnered with TechSoup Canada and the NetSquared network to help Canadian nonprofits, charities and libraries learn how they can take ownership and build their brand online (by choosing a .CA domain), and we’re excited to share the impact of this campaign with you!

How to Instantly Find the Email Address of a Potential Donor

Email marketing is still one of the most cost effective ways of reaching out to potential donors of all ages (except Gen Z).

In fact, a dollar spent on email marketing returns an average of $40 in donation revenue. And effective email marketing is responsible for one-third of the total online revenue.

Now, how does a fundraising manager reach out to a potential donor whose email address is not in your organization’s database?

Actionable On-Page SEO Fixes: Significantly Improve your Site's Traffic

Search Engine Optimization (SEO) is extremely important for your website's health. SEO techniques will increase your website's traffic when you pair quality content with the proper target keywords to ensure a positive user experience.

8 Digital Trends Affecting Nonprofits Today

Technology has changed the landscape of giving. This isn’t something that’s happening; it’s already here. Nonprofits don’t have a choice about keeping up with tech - we either evolve or become irrelevant.

Many nonprofits feel they have caught up with technology because they invested in a new website. Having a donate button on your homepage is a great foundation, but it doesn’t go far enough to engage donors.