Email marketing is still one of the most cost effective ways of reaching out to potential donors of all ages (except Gen Z).
In fact, a dollar spent on email marketing returns an average of $40 in donation revenue. And effective email marketing is responsible for one-third of the total online revenue.
Now, how does a fundraising manager reach out to a potential donor whose email address is not in your organization’s database?
Search Engine Optimization (SEO) is extremely important for your website's health. SEO techniques will increase your website's traffic when you pair quality content with the proper target keywords to ensure a positive user experience.
Technology has changed the landscape of giving. This isn’t something that’s happening; it’s already here. Nonprofits don’t have a choice about keeping up with tech - we either evolve or become irrelevant.
Many nonprofits feel they have caught up with technology because they invested in a new website. Having a donate button on your homepage is a great foundation, but it doesn’t go far enough to engage donors.
In the past, building a great website was only possible with a large budget and deep technical skills. Nowadays, price and technical difficulty are still two of the most common misconceptions when it comes to getting online.
The digital landscape for Canadian nonprofits is changing. Emerging technologies and trends have made it easier for nonprofits to connect with their audiences across a variety of devices, accept digital donations, and gain greater exposure online through social media and an integrated web presence.
We are awash in a sea of data, and we’re not handling it well. Literally. Nonprofits, like every other organization or corporation, are taking in more information than ever before, and more than we know how to handle.
Often referred to as a “web address” or a “URL”, a domain name is the place where your website lives. Simply put, it’s what people type into a browser to arrive at your site. Domain names make it easy for your audience to find you online. Think of them as the street addresses of the Internet - unlike longitude and latitude, a street address is easy to read and remember.
TechSoup Canada is proud to announce our newest donor partner, GoDaddy! GoDaddy is a domain name registrar and web services provider. Registering a domain name through a domain name registrar like GoDaddy allows you to use that name in the URL for your organization's website.