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Community & Social Media

The Decline of Organic Reach: Ideas to Engage your Facebook Audience

If you’re a seasoned digital marketer, you’ve probably noticed Facebook’s organic reach has been declining steadily over the last four years.

More and more content is being produced; Facebook says on average, 1,500 stories can appear in someone’s news feed when they log on, and this increased competition makes it hard for any one story - your story - to gain exposure.

8 Digital Trends Affecting Nonprofits Today

Technology has changed the landscape of giving. This isn’t something that’s happening; it’s already here. Nonprofits don’t have a choice about keeping up with tech - we either evolve or become irrelevant.

Many nonprofits feel they have caught up with technology because they invested in a new website. Having a donate button on your homepage is a great foundation, but it doesn’t go far enough to engage donors.

Join TechSoup's 2016 Digital Storytelling Challenge!

We're excited to partner with TechSoup global for Storymakers 2016!

For the sixth year, TechSoup's annual challenge will help nonprofits learn how to increase their storytelling skills for fundraising and advocacy purposes. We also have a contest in which we're giving away US$7,000 in cash prizes and a new camera. Learn more here.

How to Develop and Own your Brand Online: TechSoup Canada Partners with CIRA

The Canadian Internet Registration Authority (CIRA) has partnered with TechSoup Canada on an integrated campaign to help Canadian nonprofits, charities and libraries learn about how they can take ownership of their online identity and build their brand by harnessing the power of domain names and the web.

The Accessibility for Ontarians with Disabilities Act: A Refresher for Nonprofits

Accessibility is important for everyone - not just individuals with disabilities. For example, when buildings are wheelchair accessible, it benefits parents with strollers. Or when a TV program has closed captioning, it benefits patrons watching in a noisy bar who can’t hear the audio.

Part Two: Executing a Nonprofit Blog You Can Manage

Many nonprofits want to start a blog, but their staff are often balancing multiple roles and don’t have the resources to regularly maintain one. However, blogs bring many benefits to nonprofits, and with a strategic approach you can manage a blog with minimal time and resources.

Part One: Planning a Nonprofit Blog You Can Manage

Many nonprofits want to start a blog, but their staff are often balancing multiple roles and don’t have the resources to regularly maintain one. However, blogs bring many benefits to nonprofits, and with a strategic approach you can manage a blog with minimal time and resources.

[Podcast] TechSoup Canada's EnAbling Nonprofits Case Study with the ONN

Our communications coordinator, Matthew Couto, sat down with Tara Masurk of the ONN to discuss TechSoup Canada's capacity and solutions for web accessibility and general communications.

TechSoup Canada is one of many nonprofit organizations telling their story around accessibility as part of the EnAbling Nonprofits Ontario project, which aims to strengthen the capacity and ability of nonprofits to understand their compliance requirements under The Accessibility for Ontarians with Disabilities Act (AODA).

The Importance of an Online Presence: Engaging the Next Generation of Donors

As more Canadians turn to the Internet for information and services, it is becoming critical for nonprofits to use the web to engage with the communities they serve. With the help of Framework, the team at the Canadian Internet Registration Authority (CIRA) analyzed these organizations’ digital capacity in a special edition of the .CA Internet Factbook.

How to Engage your Community with a Good Story

Storytelling is an important part of any nonprofit's work, whether they’re telling an impact story about the people they serve, or a story about the organization itself.

Regardless, nonprofits have to tell stories to strengthen their brands, draw in donors, and raise awareness around their mission. Stefan Hostetter spoke at our NetSquared Toronto event to explain how nonprofits can do just that: engage their communities with a good story.