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Fundraising

Digital Ads and Landing Pages: Going Live (pt 3)

This series teaches you how to grow your email list with digital ad campaigns that direct visitors to customized landing pages on your website where they can easily subscribe to your list. In this final article, you'll learn how to set up a welcome email series and how to test your campaign for optimal effectiveness.

Digital Ads and Landing Pages: Designing the Landing Page (pt 2)

This series teaches you how to grow your email list by using digital ads to send visitors to custom landing pages on your website, where they can easily subscribe to your email list.
In this article, you'll learn how to design your opt-in bonus and landing page.

Digital Ads and Landing Pages: How to Grow Your Email List (pt 1)

This article is about how you can use targeted digital advertising and customized landing pages to grow your email list -- a tactic that I’ve personally seen generate 94,328 new subscribers for one nonprofit my team works with.

How to Know If your Potential Donor Opened your Cold Email

In my previous blog post, I wrote about how you can find the email address of a potential donor, almost instantly.

Excited to have discovered such a tool, you may have looked up the email address of an important potential donor and spent the entire morning drafting and revising an email to send them.

But you realized there is no way to know whether this potential donor will open and read your email. Wouldn’t it be helpful to know whether or not you got their attention?

How to Instantly Find the Email Address of a Potential Donor

Email marketing is still one of the most cost effective ways of reaching out to potential donors of all ages (except Gen Z).

In fact, a dollar spent on email marketing returns an average of $40 in donation revenue. And effective email marketing is responsible for one-third of the total online revenue.

Now, how does a fundraising manager reach out to a potential donor whose email address is not in your organization’s database?

8 Digital Trends Affecting Nonprofits Today

Technology has changed the landscape of giving. This isn’t something that’s happening; it’s already here. Nonprofits don’t have a choice about keeping up with tech - we either evolve or become irrelevant.

Many nonprofits feel they have caught up with technology because they invested in a new website. Having a donate button on your homepage is a great foundation, but it doesn’t go far enough to engage donors.

Creating an Event Invitation Using Adobe InDesign

You've been asked to create an invitation for an event or fundraiser, and you'd like to make it look extra spiffy. But you're not a graphic designer by training, and you don't yet know how to use Adobe InDesign. Don't worry, we've got you covered.

Domain Names 101: Why They Matter for Nonprofits

Often referred to as a “web address” or a “URL”, a domain name is the place where your website lives. Simply put, it’s what people type into a browser to arrive at your site. Domain names make it easy for your audience to find you online. Think of them as the street addresses of the Internet - unlike longitude and latitude, a street address is easy to read and remember.

4 Ways Your Nonprofit Can Implement Fundraising Automation

One of the biggest technology buzzwords in recent years is ‘automation.’ For nonprofits, it’s especially important: with consistently limited resources, the ability to handle tasks without manual effort creates additional time for your most impactful work.