Tools for processing a variety of transactions on your Web site
February 6, 2007
In my previous blog post, I wrote about how you can find the email address of a potential donor, almost instantly.
Excited to have discovered such a tool, you may have looked up the email address of an important potential donor and spent the entire morning drafting and revising an email to send them.
But you realized there is no way to know whether this potential donor will open and read your email. Wouldn’t it be helpful to know whether or not you got their attention?
Email marketing is still one of the most cost effective ways of reaching out to potential donors of all ages (except Gen Z).
In fact, a dollar spent on email marketing returns an average of $40 in donation revenue. And effective email marketing is responsible for one-third of the total online revenue.
Now, how does a fundraising manager reach out to a potential donor whose email address is not in your organization’s database?
Technology has changed the landscape of giving. This isn’t something that’s happening; it’s already here. Nonprofits don’t have a choice about keeping up with tech - we either evolve or become irrelevant.
Many nonprofits feel they have caught up with technology because they invested in a new website. Having a donate button on your homepage is a great foundation, but it doesn’t go far enough to engage donors.
You've been asked to create an invitation for an event or fundraiser, and you'd like to make it look extra spiffy. But you're not a graphic designer by training, and you don't yet know how to use Adobe InDesign. Don't worry, we've got you covered.
Often referred to as a “web address” or a “URL”, a domain name is the place where your website lives. Simply put, it’s what people type into a browser to arrive at your site. Domain names make it easy for your audience to find you online. Think of them as the street addresses of the Internet - unlike longitude and latitude, a street address is easy to read and remember.
One of the biggest technology buzzwords in recent years is ‘automation.’ For nonprofits, it’s especially important: with consistently limited resources, the ability to handle tasks without manual effort creates additional time for your most impactful work.
As more Canadians turn to the Internet for information and services, it is becoming critical for nonprofits to use the web to engage with the communities they serve. With the help of Framework, the team at the Canadian Internet Registration Authority (CIRA) analyzed these organizations’ digital capacity in a special edition of the .CA Internet Factbook.
Nonprofits depend on fundraising to provide social services, whether we’re talking about a public health advocate, flood relief organization or women’s shelter. Much of that money comes from large donors, government budgets and corporate social responsibility schemes, but nonprofits also keep running thanks to small, individual contributions.
As a nonprofit you are likely on the lookout for new ways to improve your fundraising efforts. Crowdfunding can be that revolutionary method to transform your fundraising practices. Many nonprofits and charitable organizations worldwide are already benefitting from this essential tool.