In 2016, email fundraising accounted for 26 percent of online revenue for nonprofits -- a whopping 15 percent increase from 2015. Whatever the size and focus of your organization is, a thriving email marketing strategy remains key to unlocking impact. That’s why TechSoup Canada is thrilled to announce that CleverReach -- a powerful, intuitive email marketing platform -- is now a donor partner!
In this piece, you'll learn what thought leadership is, how it can benefit your organization, and how digital content can help you become a nonprofit thought leader.
Editing your audio is just as important as recording it. To get quality audio, we need to spend time in post-production to polish our work. Here are some simples steps you can take to increase your audio quality.
On April 25, social sector marketers, fundraisers, thought leaders, and other nonprofit professionals from across the GTA convened at the Art Gallery of Ontario for Digital Leap 2017. Hosted by Stephen Thomas Ltd and CAF America, Digital Leap provided participants with invaluable insights, ideas, and resources for creating effective digital marketing strategies. TechSoup Canada was there on the ground, and we were thrilled to have the opportunity to learn from such a talented group of people. Here are a few of the lessons that stuck with us.
Audio is the foundation for conveying your message effectively through video or auditory media. High-quality video feels weak with poor audio quality, whereas low-quality film with great audio can still grasp your attention. When it comes to radio, podcasting and other auditory media, audio quality becomes absolutely crucial. It determines how your listeners connect with your message, and whether you grasp their interest and bring them into your story’s setting
Before you hit “Record,” there are a few more things you need to consider and test. In Part 3 of “Getting Quality Audio for Your Video,” we’ll explain audio levels, two ways to save your files, the cables and memory cards you’ll need, as well as the last things to listen for before you start filming.
We’re going to talk about equipment in plain speak so someone with little or no video knowledge could record good audio by following these steps.
Getting good audio for your videos can feel like an anomaly.
Audio is an essential part of your video; if no one can hear what someone is saying, they won’t be hearing the message you’ve worked so hard to capture. Don’t let poor audio be the downfall of telling your nonprofit’s story, mission and testimonies through video.
We're excited to partner with TechSoup global for Storymakers 2016! For the sixth year, TechSoup's annual challenge will help nonprofits learn how to increase their storytelling skills for fundraising and advocacy purposes. We also have a contest in which we're giving away US$7,000 in cash prizes and a new camera.
The Canadian Internet Registration Authority (CIRA) has partnered with TechSoup Canada on an integrated campaign to help Canadian nonprofits, charities and libraries learn about how they can take ownership of their online identity and build their brand by harnessing the power of domain names and the web.