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A certificate is not part of the TechSoup offer; it is available through the Learning Institute program of the Society for Nonprofit Organizations (SNPO). Participants can earn 0.6 of a continuing education unit (CEU) for each course from Michigan State University by paying an additional fee to the Learning Institute and submitting completed assignments for evaluation. Successful completion of CEU assignments for the entire series entitles them to the Certificate in Nonprofit Leadership and Management from SNPO and Michigan State University.
The Marketing course covers how to:
- plan the process of creating one or more useful marketing plans
- develop cost-effective ways to listen to and learn about the organization's clients and community
- translate the client and community knowledge into better marketing decisions
- include the appropriate mix of program, price, distribution, and promotion to meet the identified wants and needs
- measure, align, and communicate an accurate, positive, and compelling image for the organization
The course presents standard nonprofit concepts, vocabulary, and strategies through a video presentation. A downloadable participant guide reinforces the presentation and contains worksheets and an Organizational Assessment Tool to assist with post-training implementation. The course takes from six to nine hours to complete.
Important: Before enrolling, test the computer's ability to play the video presentation by clicking the Video Presentation (5 minutes) link at: http://www.nonprofitcourses.org/li/preview.php.
Registering with the Learning Institute: When your request has been approved, an email will be sent to your organization's email address containing a coupon code and enrollment instructions.
Students can activate courses at any time, but once a course is activated, it must be completed within 30 days. The course is available online at all times during those 30 days.
Choose Carefully: The administrative fee for this online product is not refundable.
- The course provides an online video presentation about 90 minutes in length.
- A downloadable participant guide provides an outline of key points from the video, supplemental readings and information, a glossary of terms, a bibliography, and an Organizational Assessment Tool for applying the course materials to the student's organization.
- Video case studies present real-world examples of how to implement the goals of the course.
- The course was prepared by Karen F.A. Fox, Associate Professor of Marketing at Santa Clara University, where she teaches marketing for nonprofit organizations, services marketing, and marketing management. The course moderator is Joan Cybela, a professor and distance education specialist with the University of Wisconsin-Extension.
- Web browser and Internet connection.
- The site is optimized for Internet Explorer 6 with Windows Media Player 7.1+. Internet Explorer settings must allow videos to play in Web pages, and any pop-up blockers must be disabled temporarily.
- To test a computer's ability to play SNPO videos, click the Video Presentation (5 minutes) link at: http://www.nonprofitcourses.org/li/preview.php.
