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Community & Social Media

Tell your stories on social media. It’s easy!

A trauma hospital in war-torn Syria seems an unlikely spot to be posting about your day on Facebook. Yet that’s exactly what Canadian doctor Anne Marie Pegg did for Médecins Sans Frontières (MSF) on International Women’s Day with the help of staff in its Canadian office. 

Tales & tips from our first "Social Media Surgery"

As the (new) saying goes, when it comes to social media “if you’re an expert today, you won’t be an expert tomorrow.”

Content (Curation) is King

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When it comes to managing content for your organization’s blog, Twitter stream, Facebook page, or Pinterest board, it’s easy to get overwhelmed.  With so much content to choose from, how do you decide what to publish?

Fortunately at last week’s Toronto Net Tuesday, Shannon Harvey, community manager and digital strategist at GetInvolved.ca, was on hand to help sort through the content curation process. She even offered a few of her top tips for expert curation.

Heartbeats and Remarkables: how to cut through the noise on social media

  If you’re counting on Facebook, Twitter, YouTube and Pinterest to grow your nonprofit’s membership, you’re not alone. In a 2011 survey of top 200 charities, as identified by Forbes, 97% report having a Facebook presence, 96% a Twitter account and 92% are using YouTube. But are Facebook and Twitter the answer for growing your cause?

I don’t think so.

Creating a Social Media Policy

A good social media policy provides clear guidelines on what staff should do when posting and interacting with others

By: Ben Stuart and Andrea Berry

November 8, 2012

Networked Nonprofits Have Social Cultures

Advice on revamping the social culture and social media policy at your organization

By: Beth Kanter

June 15, 2010

How Crowdsourcing Helps Your Nonprofit

Harness the Crowd to Increase Awareness, Cultivate New Volunteers, and Gather Information for Your Charity

By: Soha El Borno

August 23, 2012

3 Lessons Learned from Freeing 3 American Hikers: From Integrity to Engagement to Relationship-based Fundraising

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Understanding the Value of Your Social Media Influencers

This post was originally published on Blackbaud's site and was also shared on the TechSoup.org blog.

By: Nicole McGougan

Blackbaud produced a new whitepaper in partnership with SmallAct and the National Wildlife Federation identifying social media supporters and categorizing them into four segments:

Social media measurement: where to get started?

By: Kristen Scott, TechSoup Canada Volunteer

So you have a Facebook page, a Twitter profile, a blog, an Instagram stream, and a Pinterest pinboard - but have you ever wondered if all of your fans, followers and re-pinners are actually connecting to your cause? Measuring success in social media is a hotly debated topic within the non-profit technology world and big questions persist: