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Five Tips for Improving Your Nonprofit Organization’s Content Marketing

One of the most important aspects of content marketing for nonprofits is that it can increase an organization’s brand awareness. The greater your brand awareness is, the greater your success at fundraising and attracting volunteers will be. Here are some tips on how to be better at content marketing:

Chimp 101 - Empower Your Online Donors Your Way

Editor’s note: This month, TechSoup Canada is looking at ways to help with your year-end fundraising campaigns, so we asked Chimp to provide some information about the service they offer.

Canada is full of world changers -- and each one gives in a way that fits their unique giving personality.

Chimp helps charities by offering practical tools that match individual, group and organizational giving preferences.

Storytelling for Success: A Look at Three Crowdfunding Campaigns

What draws you to one crowdfunding campaign over another? Is it an inspiring video? Cool photos? A great story? Perhaps it is a combination of a few different storytelling elements. Our Storymakers 2014 challenge kicks off August 26, so to get you inspired, I've compiled some great examples of digital storytelling in crowdfunding campaigns.

6 Storytelling Elements to Help You Create Better Content

While the emergence of new technologies and social media networks has made it easier than ever to find your audience, it has also complicated the process by which nonprofits plan campaigns and strategies. With so much content available, people are turning away from lackluster content and searching for something more. But what are they looking for?

3 Tools to Help Your Nonprofit with Content Curation

The days of traditional marketing are numbered. Long gone are the days of solely relying on website advertisements to get the word out there about your product or cause. Instead, marketers today recognize that marketing is an act of mutual benefit, you must provide the customer with a benefit that will in turn prompt them to click on the link that you've provided. You are able to market your product by showing the reader that you will consistently provide them with relevant content. This, in a nutshell, is what content marketing is and its importance stems from its ability to create loyal followers for your content and brand. 

5 Project Management Tools for Nonprofits

Here at Proofhub, we believe project management softwares can help nonprofits balance their work more effectively. These feature-rich programs come with management and collaboration tools that are designed to keep tasks systematic and organized, making it easier to people to collaborate, track and complete their projects.

What Is A Hybrid Cloud and How Can It Help My Nonprofit Organization?

Often, when we first meet NPOs who are interested in migrating to the Cloud, the most common question we hear is, “where do I start?”. With so many options on the market, the choices can be overwhelming – should NPOs choose a Public Cloud, a Private Cloud or a combination of both? In this article, we will address this question as well as introduce the idea of a Hybrid Cloud for NPOs.

Top 10 Reasons Your Nonprofit Should Consider VoIP

While most nonprofits know that they can get their email and CRM from the cloud, it’s not as well known that there are cloud-based options for your telephone service as well. These cloud-based phone options are called Voice Over Internet Protocol (VoIP). It’s essentially a telephone service delivered through your Internet connection, instead of a phone line.

Google for Nonprofits is Now Available in Canada!

Exciting news -- Google has launched Google for Nonprofits in Canada! As of June 9th 2014, Canadian Registered Charities, Canadian Federal Nonprofits, and Canadian Provincial Nonprofits can now apply to join the program, which offers access to Google’s suite of free products and tools.

Nonprofit Technology Rockstars: Jason Shim

This blog post was originally written by Jim Lynch, writer at TechSoup Global. Jason Shim, recipient of this year's NTEN award, is a good friend of ours and we are thrilled to see TechSoup Global feature him in an interview. We're so proud of you, Jason! Way to represent the Canadian nptech scene :)