The days of traditional marketing are numbered. Long gone are the days of solely relying on website advertisements to get the word out there about your product or cause. Instead, marketers today recognize that marketing is an act of mutual benefit, you must provide the customer with a benefit that will in turn prompt them to click on the link that you've provided. You are able to market your product by showing the reader that you will consistently provide them with relevant content. This, in a nutshell, is what content marketing is and its importance stems from its ability to create loyal followers for your content and brand.
While most nonprofits know that they can get their email and CRM from the cloud, it’s not as well known that there are cloud-based options for your telephone service as well. These cloud-based phone options are called Voice Over Internet Protocol (VoIP). It’s essentially a telephone service delivered through your Internet connection, instead of a phone line.
This blog post was originally written by Jim Lynch, writer at TechSoup Global. Jason Shim, recipient of this year's NTEN award, is a good friend of ours and we are thrilled to see TechSoup Global feature him in an interview. We're so proud of you, Jason! Way to represent the Canadian nptech scene :)
Jeffrey Miller, partner at Ginsberg Gluzman Fage & Levitz (GGFL) LLP Chartered Accountants, have seen his fair share of nonprofit budgets. In his original article, "The Pitfalls of Budgeting for NPOs", Jeff takes us through five common budgeting mistakes made by nonprofits, so your nonprofit can avoid budgeting disaster.
This blog post was originally written by Wes, Content Developer at TechSoup Global. This post has been adapted and expanded for a Canadian audience by TechSoup Canada.
If you're going to work more effectively with images and don't already have an image-editing tool, you might consider Adobe Photoshop Elements 12 and Premiere Elements 12. This newly updated image- and video-editing bundle runs on Windows machines or Macs, and is now available to eligible nonprofits, charities, and libraries through TechSoup Canada.
Integrating Google Analytics to your nonprofit’s donation page can be very easy to do and immensely rewarding. The data you collect will offer your organization greater insight and knowledge to make better marketing and fundraising decisions.
In this post, I’m going to share with you how we (Alzheimer Society of Canada) integrated Google Analytics with the donation platform, Artez Interactive. Whether or not your nonprofit is on Artez, this post can help demystify the process of integrating Google Analytics, navigating the tool and what your nonprofit can do with the data you collect.