One of the most important aspects of content marketing for nonprofits is that it can increase an organization’s brand awareness. The greater your brand awareness is, the greater your success at fundraising and attracting volunteers will be. Here are some tips on how to be better at content marketing:
Editor’s note: This month, TechSoup Canada is looking at ways to help with your year-end fundraising campaigns, so we asked Chimp to provide some information about the service they offer.
Canada is full of world changers -- and each one gives in a way that fits their unique giving personality.
Chimp helps charities by offering practical tools that match individual, group and organizational giving preferences.
What draws you to one crowdfunding campaign over another? Is it an inspiring video? Cool photos? A great story? Perhaps it is a combination of a few different storytelling elements. Our Storymakers 2014 challenge kicks off August 26, so to get you inspired, I've compiled some great examples of digital storytelling in crowdfunding campaigns.
While the emergence of new technologies and social media networks has made it easier than ever to find your audience, it has also complicated the process by which nonprofits plan campaigns and strategies. With so much content available, people are turning away from lackluster content and searching for something more. But what are they looking for?
The days of traditional marketing are numbered. Long gone are the days of solely relying on website advertisements to get the word out there about your product or cause. Instead, marketers today recognize that marketing is an act of mutual benefit, you must provide the customer with a benefit that will in turn prompt them to click on the link that you've provided. You are able to market your product by showing the reader that you will consistently provide them with relevant content. This, in a nutshell, is what content marketing is and its importance stems from its ability to create loyal followers for your content and brand.
While most nonprofits know that they can get their email and CRM from the cloud, it’s not as well known that there are cloud-based options for your telephone service as well. These cloud-based phone options are called Voice Over Internet Protocol (VoIP). It’s essentially a telephone service delivered through your Internet connection, instead of a phone line.
This blog post was originally written by Jim Lynch, writer at TechSoup Global. Jason Shim, recipient of this year's NTEN award, is a good friend of ours and we are thrilled to see TechSoup Global feature him in an interview. We're so proud of you, Jason! Way to represent the Canadian nptech scene :)