If you are a nonprofit or community organization, then likely you are raising funds to support your cause. Now the decision becomes, how will you raise the money? Before your nonprofit makes a decision, there’s one more important question you should ask: "Why do donors choose to give money to one worthy cause over another?"
Though many small nonprofits can justify the cost of tangible work-related expenses like furniture and office supplies, many find it harder to justify spending money on new software. Unfortunately, clinging to outdated software can potentially cost you thousands of dollars in the long run by causing your operations to be inefficient and unproductive, putting you at a disadvantage before you’ve even engaged with future donors and supporters.
One of the most important aspects of content marketing for nonprofits is that it can increase an organization’s brand awareness. The greater your brand awareness is, the greater your success at fundraising and attracting volunteers will be. Here are some tips on how to be better at content marketing:
Editor’s note: This month, TechSoup Canada is looking at ways to help with your year-end fundraising campaigns, so we asked Chimp to provide some information about the service they offer.
Canada is full of world changers -- and each one gives in a way that fits their unique giving personality.
Chimp helps charities by offering practical tools that match individual, group and organizational giving preferences.
What draws you to one crowdfunding campaign over another? Is it an inspiring video? Cool photos? A great story? Perhaps it is a combination of a few different storytelling elements. Our Storymakers 2014 challenge kicks off August 26, so to get you inspired, I've compiled some great examples of digital storytelling in crowdfunding campaigns.
While the emergence of new technologies and social media networks has made it easier than ever to find your audience, it has also complicated the process by which nonprofits plan campaigns and strategies. With so much content available, people are turning away from lackluster content and searching for something more. But what are they looking for?
The days of traditional marketing are numbered. Long gone are the days of solely relying on website advertisements to get the word out there about your product or cause. Instead, marketers today recognize that marketing is an act of mutual benefit, you must provide the customer with a benefit that will in turn prompt them to click on the link that you've provided. You are able to market your product by showing the reader that you will consistently provide them with relevant content. This, in a nutshell, is what content marketing is and its importance stems from its ability to create loyal followers for your content and brand.