This blog post was originally written by Jim Lynch, writer at TechSoup Global. Jason Shim, recipient of this year's NTEN award, is a good friend of ours and we are thrilled to see TechSoup Global feature him in an interview. We're so proud of you, Jason! Way to represent the Canadian nptech scene :)
Jeffrey Miller, partner at Ginsberg Gluzman Fage & Levitz (GGFL) LLP Chartered Accountants, have seen his fair share of nonprofit budgets. In his original article, "The Pitfalls of Budgeting for NPOs", Jeff takes us through five common budgeting mistakes made by nonprofits, so your nonprofit can avoid budgeting disaster.
If you're going to work more effectively with images and don't already have an image-editing tool, you might consider Adobe Photoshop Elements and Premiere Elements. This newly updated image- and video-editing bundle runs on Windows machines or Macs, and is now available to eligible nonprofits, charities, and libraries through TechSoup Canada.
Integrating Google Analytics to your nonprofit’s donation page can be very easy to do and immensely rewarding. The data you collect will offer your organization greater insight and knowledge to make better marketing and fundraising decisions.
In this post, I’m going to share with you how we (Alzheimer Society of Canada) integrated Google Analytics with the donation platform, Artez Interactive. Whether or not your nonprofit is on Artez, this post can help demystify the process of integrating Google Analytics, navigating the tool and what your nonprofit can do with the data you collect.
It’s 2013. You’re at home scrolling through your Facebook news feed. A billion other people are doing the same thing. What do you click on? What do you not? For me, a visual piece of content has a much better chance of catching my attention than simple text. We’ve seen the rise of memes and animated GIFs for this reason. We’ve also seen the viral explosion of videos such as ‘The Evolution of Dance’, the silly and light-hearted ‘Charlie Bit My Finger’ and the controversial ‘Kony 2012’.
It’s the holidays! Is your holiday fundraising campaign ready for action? There are so many things to consider when launching your campaign – from messaging and engagement, to reach and conversion. Here’s a look at a case from Kids Help Phone’s “Buy A Kid Some Time” campaign, now in its 5th year, and 3 lessons to help make your year-end fundraising more profitable than ever.
Peer-to-peer fundraising campaigns are a great way to expand your donor base. Take a handful of your most loyal supporters, equip them with some easy to use tools, and they’re bound to bring a few new donors into the fold. If you’re able to scale this campaign, you could be looking at hundreds of new donors. But how do you run an effective peer-to-peer campaign? Well, it all starts with the groundwork.
There is a misconception that creating a mobile app is not viable for the philanthropy sector. We learned, from a fantastic open dialogue on the TechSoup forum about Mobile App vs. Mobile Web (sparked by our Twitter discussion), that there are 3 main reasons people don’t feel mobile apps are accessible: