With the recent introduction of US crowdfunding platforms Kickstarter and Indiegogo into the Canadian marketplace, interest in the sector is higher than ever. With an increasing number of organizations testing the waters, such as the ambitious Ubuntu ‘Edge’ campaign or community-based efforts such as the Tool Library, there is a growing need for clear and practicable information on the space. Learn some of the key information that nonprofits need to know about crowdfunding!
Do people love your nonprofit in real life, but no one “likes” it on Facebook? Does your name come up often in your community, but not on Twitter? You’ve tried to get social media up and going for your nonprofit, but it feels like a lost cause…
Your nonprofit’s email newsletter is one of the most important and direct methods of communication you have with your supporters. But how much time do you spend thinking about how to create a really great newsletter experience for your readers?
A trauma hospital in war-torn Syria seems an unlikely spot to be posting about your day on Facebook. Yet that’s exactly what Canadian doctor Anne Marie Pegg did for Médecins Sans Frontières (MSF) on International Women’s Day with the help of staff in its Canadian office.
Over the last year, I have been exploring a wide range of technological means by which arts associations can hold business meetings and deliver professional development at a good cost-to-benefits ratio. Beyond conducting some research and experimenting with online collaboration and communication technologies, I devoted significant time to sharing what I had learnt with others. This sums up my learning.
We’ve updated the look and feel of our site as well as some key features in order to make the donations process as simple as possible. If you’re new to TechSoup Canada and would like to request a donation, visit our info page which outlines our 3-step process to help you get you started.
Wouldn’t it be great if you could test the subject line of your email campaigns for effectiveness before sending them out to your donors? Would you like to know if there is demand for a potential program prior to investing your organization’s time and money? If you have a Google Grant, this post will show you how you can move beyond basic advertising and use your AdWords account to test and analyze online content and demand for your organizations’ services.
If you’re counting on Facebook, Twitter, YouTube and Pinterest to grow your nonprofit’s membership, you’re not alone. In a 2011 survey of top 200 charities, as identified by Forbes, 97% report having a Facebook presence, 96% a Twitter account and 92% are using YouTube. But are Facebook and Twitter the answer for growing your cause?
I don’t think so.