Most of us see technology an essential tool,something that helps us do our jobs, implement our programs and reach our supporters; it is a tool that allows us to influence change. But rarely do we stop to think about technology as more than a tool, but as itself a powerful mechanism of change.
When it comes to managing content for your organization’s blog, Twitter stream, Facebook page, or Pinterest board, it’s easy to get overwhelmed. With so much content to choose from, how do you decide what to publish?
Fortunately at last week’s Toronto Net Tuesday, Shannon Harvey, community manager and digital strategist at GetInvolved.ca, was on hand to help sort through the content curation process. She even offered a few of her top tips for expert curation.
If you’re anything like me, you’re always on the hunt for a good story - something to post on your organization’s blog, share on Facebook, tweet to your supporters, or publish in your newsletter. Sometimes this is easy - a great story lands in your inbox overnight and you can’t wait to share it with the world. Most of the time, however, coming up with a brilliant story is not easy. In fact, it can be pretty darn hard.
So you have a Facebook page, a Twitter profile, a blog, an Instagram stream, and a Pinterest pinboard - but have you ever wondered if all of your fans, followers and re-pinners are actually connecting to your cause? Measuring success in social media is a hotly debated topic within the non-profit technology world and big questions persist:
- Why measure social media?
- What are my goals?
- How do I measure?
- What tools should I use?
These questions, and others, were explored during July’s Net Tuesday event, Social Media Measurement, presented by Tierney Smith, Community Manager for TechSoup Canada.
As a charity – of any size – there are few things as important as being able to properly accept, process, receipt and track donations made online. Without this capability day-to-day operations can be challenging, if not impossible. There are a ton of options out there for every kind of charity. The difficulty is, of course, when faced with a sea of options, which do you choose? Or, how do you even narrow it down?
The evening focused on highlighting a number of important trends in the tech world that present new and interesting opportunities for nonprofits to provide services, reach supporters, raise funds, and build community.
So where does Star Trek fit into all of this? TechSoup Canada's Executive Director, Jane Zhang, kicked off the event by linking Star Trek technology and gadgets to the trends we’re seeing become popular today, including GPS, voice recognition, mobile, cloud, social, big data and gaming.
Bob Nunn is a self-styled “branch mechanic” or, as he likes to be called online, an internet marketing consultant. If you’re not sure what either of those titles means simply put Bob is someone who will help you realize your potential for brand awareness and recognition online. Bob’s main focus during TechSoup Canada’s November 29th Net Tuesday event “Finding Followers - Successful SEO Strategies” was to highlight the good, the bad, and the ugly of online presences.
By: Kristen Scott, Managing Director at the Bhutan Canada Foundation
Anyone who works with a Board of Directors knows that there are considerable challenges when it comes to keeping members up-to-date and engaged between meetings. In some cases, you may face the additional challenge of having a board that is spread across Canada, North America or even the world.