Imagine trying to get feedback on a document. You attach the file to an email, send it to your team and they review the file. Some emailed you directly with input; others replied-all. Now, you have the not-so-efficient task of consolidating everyone’s feedback back into one document.
Content marketing as a term has been making an appearance recently, but what is it? How can nonprofits apply it to their work? And how is it different from the marketing we’ve been doing all along? Marlene Oliveira joined us for our Toronto Net Tuesday event on Content Management to help us answer these questions. This blog post is a recap of the event.
Creating professional event posters, annual reports and blog images are easy when you have the right talent and the right tools (ie. Adobe Photoshop), but what if your nonprofit is not equipped with them? No problem!
When people have limited resources, they need to become resourceful and creative. No one knows that better than the folks who work at scrappy nonprofits that can’t afford state-of-the-art design software (or aren’t eligible for our Adobe donations program) or do not have admin privileges to download and install open-source programs on their computers.
Events are not just a gathering of people - they are stories you tell to the world. They are a way to elevate conversations around the topics that you are focused on, engage new people, and encourage active participation. As a result, doors for collaborative opportunities can open and/or the laying down of a framework for meaningful action to take place.
Learn how Furniture Bank, a registered charity and social enterprise based in Toronto, used iPads and SalesForce to help an additional 2,600 households a year.
So far in our 3-part webinar series, by Simon Choy from ConnectAd, we’ve covered how to set up your Google Adwords account and making sure your campaign(s) are as successful as possible. In this final part, we will be summarizing how to use Google Analytics in conjunction with Google Adwords and will be covering:
- Why Google Analytics Helps
- How to Setup Google Analytics
- Understanding Conversion Tracking
- Linking Google Analytics to AdWords
What trends and tech best practices should your nonprofit embrace in 2015? Joyce Hsu (Communications Lead at TechSoup Canada) covers five tech and five design trends that nonprofits should follow, how they affect the nonprofit sector and how to get your nonprofit prepared.