Ben Losman's blog
Online giving continues to grow at a faster rate than other forms of giving, and as more donors are choosing to give online, it is now more important than ever for nonprofits to prioritize digital fundraising strategies.
We are thrilled to announce that Amazon Web Services (AWS) is now a TechSoup Canada donor partner! AWS provides organizations around the world with access to affordable, scalable, and customizable cloud computing services. With AWS, your nonprofit can build websites, develop apps, manage outreach and fundraising, and host core business and employee-facing systems.
How does your nonprofit use technology to achieve its mission? What works and what doesn't? How would you transform your relationship to technology if you could? Share your insight! Take the 2017 Global NGO Technology Survey -- your input will fuel research that empowers the nonprofit sector around the world!
Through its Cloud for Good program, Microsoft Philanthropies aims to create equitable access to technology across society. As part of this initiative, Microsoft provides nonprofits with donated cloud services to help transform the way they achieve impact.
Although it has "anti-spam" in the title, Canada's Anti-Spam Legislation (CASL) isn’t aimed at what we would traditionally consider to be spam. Instead, CASL regulates all “commercial electronic messages” (CEMs) sent or accessed from a computer in Canada. CASL also regulates a broad range of online activities including the installation of computer programs, misleading advertising and marketing practices, privacy invasion via your computer, and email harvesting.
To keep costs down and ensure that your organization is functioning well, it’s critical that you are adopt interlocking strategies to simultaneously manage turnover and encourage retention. In this article, we’ll explore tech tools that can help you do just that.
In 2016, email fundraising accounted for 26 percent of online revenue for nonprofits -- a whopping 15 percent increase from 2015. Whatever the size and focus of your organization is, a thriving email marketing strategy remains key to unlocking impact. That’s why TechSoup Canada is thrilled to announce that CleverReach -- a powerful, intuitive email marketing platform -- is now a donor partner!
In this piece, you'll learn what thought leadership is, how it can benefit your organization, and how digital content can help you become a nonprofit thought leader.
DonorPerfect is a comprehensive, customizable software platform that enables nonprofits of all sizes to track constituent data, launch hyper-targeted fundraising campaigns, and automate tasks that eat up precious time and energy. With tools for optimizing both online and offline fundraising efforts, DonorPerfect makes it easy to cultivate the relationships that drive impact and growth.
On April 25, social sector marketers, fundraisers, thought leaders, and other nonprofit professionals from across the GTA convened at the Art Gallery of Ontario for Digital Leap 2017. Hosted by Stephen Thomas Ltd and CAF America, Digital Leap provided participants with invaluable insights, ideas, and resources for creating effective digital marketing strategies. TechSoup Canada was there on the ground, and we were thrilled to have the opportunity to learn from such a talented group of people. Here are a few of the lessons that stuck with us.