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Guest Author's blog

Digital Rights 101: Understanding how technology affects human rights for all

Digital Rights 101Today, technology touches nearly every aspects of our daily lives, affecting our activities both on and offline. In many ways, tech empowers us to exercise our rights more fully by providing new opportunities to build connections and share ideas beyond our immediate community. The internet has expanded the possibilities for work, education, access to healthcare, and more. But these same technologies can unfortunately serve to infringe our rights. They can be used to surveil and silence marginalized communities at a scale that was never before possible. 

Blogging Tools that Save Me Hours Every Day

Blogging Tools to Save HoursA great blog can help your nonprofit connect with stakeholders, generate funding, and influence public opinion. However, it takes time and energy to craft posts that will resonate with your readers, and those are resources in short supply for many nonprofits. Having been a blogger for years, I’ve found ways to shave down the amount of time it takes to prep, publish, and share my posts. Here are some of the tools I use that can help save you hours every day. 

Why Nonprofits Need Public Relations – Leveraging Helpful PR Tools and Strategies

NPOs need Public RelationsLarge nonprofits rake in the majority of charitable donations—in fact, just 2.39% of nonprofits account for 90% of nonprofit revenue. So how do you get noticed among the hundreds of thousands of other small charitable organizations? Here’s what you need to know about why (and how) you can bring your PR techniques into the 21st century.

6 Things Canadian Nonprofits May Not Know About Tax Receipting

Accurately creating and issuing donation receipts to supporters can be difficult and time consuming. With the right knowledge and technology, though, they can be a simple way to continue delighting donors. With that in mind, here are six Canadian tax receipting tips you may not be familiar with.

Podcasting for Nonprofits

Podcasting ThumbnailPodcasting engages your community by creating a conversation that uses tone of voice to connect you to your audience in a way writing can't.

It’s a useful communication tool when done right. We're going to outline some of the different approaches you can take, and guide you through planning your own podcast in three simple steps.

What Is A Web User Journey & What It Means For Your Organization

Every time a web user visits your site they have a journey in mind and you should you have journey in mind for them. Without this, neither you nor your users will get value from your website. In this post, we're going to explore what a web user journey is and demonstrate how your nonprofit organization can ensure the journey you and your users take arrives at a destination that benefits you both.

How (and Why) to A/B Test Your Landing Pages: Part 2

AB Testing ThumbnailNow that you’ve got the basics of landing page A/B testing down, it’s time to chat results. Namely, how do you interpret the data you are getting? And will this have an impact on your SEO strategy? Let’s bring this blog in for a landing.

How (and Why) to A/B Test Your Landing Pages: Part 1

Let’s face it – we all have inherent biases, whether we are cognizant of them or not. A/B testing allows you to understand what compels and motivates the greatest number of people to take an action, helping you to confirm (or disprove) what you think they’ll like.

We all like being right, of course, and often these tests will help to prove your initial thinking. What makes A/B testing so vital, though, is that it will often surprise you and provide you with insights to make the decisions that will propel your campaign forward.

Putting it all together: How to convince my nonprofit to Invest in a CRM

Over the past few weeks, we have been taking some time to unpack the most common challenges and objections that nonprofits face when considering investing in a CRM. First we took some time to look at the basics of a CRM. We then explored what a CRM looks like to different members of a nonprofit team.

Why is Institutional Knowledge Important?

Over the last few blogs, we have been tackling some of the deepest fears that organizations have when it comes to adopting new technology – and specifically a CRM, and the cost of investing in one. Today, we are going to talk about the importance of institutional knowledge. But let’s start right there. What is institutional knowledge?