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Guest Author's blog

When Good Deals Go Raw: Equipping Your Nonprofit to Do IT Negotiations with Confidence

Before purchasing any IT solution from a vendor, you always need to ask a few critical questions. Otherwise, it’s easy to end up locked into a deal that seems great now but becomes unfair and unaffordable in the future. In this post, legal expert Phil Downe shares guidance on how to ensure that you are negotiating from a place of both confidence and competence.

Getting Started with Pivot Tables in Excel

For many accidental techies, the term “pivot table” might conjure up a sense of mystery, confusion, or even fear. But there’s no need to be intimidated. Pivot tables are one of Microsoft Excel’s most powerful features, and by the end of this post, you’ll be able to take the first steps toward mastering this useful skill.

How to Find Digital Ambassadors for Your Nonprofit’s Cause

Spreading the word about your nonprofit is an important part of achieving your mission. Having an excited, engaged audience can boost donations, bolster support, and deepen your impact. But it isn’t always easy to get people excited about social causes. If the message isn’t coming from the right individual, it can seem boring or forgettable.

Nonprofit Ecommerce: Going from Beginner to Pro

If you want to maximize revenue for your nonprofit, ecommerce can do wonders for your popularity and reach. Selling products and services online that your supporters want and need can help you strengthen relationships, build a sense of community around your cause, and generate significant income.

Will NAFTA Talks Put Canadians' Privacy on the Chopping Block?

This week, as Canada heads into the first round of negotiations to update the North American Free Trade Agreement (NAFTA), we should be looking out for what impacts a “modernized” agreement could have on Canadian privacy. OpenMedia's Meghan Sali explains what's at stake.

Three Principles to Optimize Your Nonprofit Website for Conversion

There are plenty of quick-fix tactics promising to dramatically boost your conversion rates, from customized pop up messages on your homepage to standard donation amounts. While such tactics can be effective, they are ultimately superficial. To truly drive and sustain conversion, you must structure your website around the following strategies.

Malware and Nonprofits: How Your Organization Can Detect and Prevent Viruses

A computer virus is a piece of code or program that is capable of reproducing itself and infecting or modifying other software. Once executed, a computer virus can corrupt the operating system, damage hard drives, destroy vital data and steal private information.  Computer viruses are one part of a larger group of threats known as malware, which is an abbreviated term for “malicious software.” Along with computer viruses, malware also includes spyware, adware, worms and Trojan horses. 

5 Ways Artificial Intelligence Can Boost Nonprofit Fundraising

AI can automate repetitive tasks, reduce the possibility you’ll make mistakes and speed up the ways you collect information. Keep reading to learn five ways to use AI to enhance your fundraising activities, along with apps that help you optimize the results.

Digital Ads and Landing Pages: Going Live (pt 3)

Once your landing page is ready, you’ll want to create a welcome email series for your new subscribers. Remember that people are coming into your email list ice cold. They just clicked an ad and probably don’t even know who are you are or what you do. They’re much more likely to unsubscribe when they start getting regular emails from you -- unless you warm them up first.

Digital Ads and Landing Pages: Designing the Landing Page (pt 2)

This series teaches you how to grow your email list by using digital ads to send visitors to custom landing pages on your website, where they can easily subscribe to your email list. In this article, you'll learn how to design your opt-in bonus and landing page.