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Guest Author's blog

Marketing Automation: A Quick Guide for Nonprofits

As a nonprofit professional, you’re always trying to maximize the impact you can make with your limited resources. Especially with the current economic uncertainty, it’s important to focus on the fundraising and marketing strategies that will yield the strongest results.

Nonprofit E-Learning: 3 Tips to Improve Your Courses

As we head into the final quarter of the year, this is the perfect time to review your nonprofit’s e-learning offerings to make sure they’re in top shape for next year. With so much in flux, you may have realized that your e-learning is not helping to meet your current goals. With that, let’s explore a few challenges you may face with your courses as well as how you can craft custom-developed courses that combat them.

4 Smart Ways to Make Your Nonprofit’s Website Stand Out

When developing a plan to retain support and save your organization from the financial downturn, having a strategically crafted nonprofit website is non-negotiable. A well-designed website will improve communication with supporters and boost brand awareness so long as it stands out among thousands of other nonprofits.

4 Tips to Adjust Your Nonprofit Tech Strategy for 2020

As with any other year, the end of 2019 leading into January 2020 was an exciting time for those of us at the intersection of fundraising and technology. Tech predictions for 2020 showed an increased use of technology and software for the upcoming year, and fundraising professionals began to plan for the expanded capabilities this would afford.

The Benefits of Mindfulness for Nonprofit Managers

Famed football coach Lou Holtz once said, “It’s not the load that breaks you down, it’s the way you carry it.” Nonprofit managers are actually a lot like football players, when you think about it. But, they have less padding to keep them comfortable. They have to be quick on their feet, willing to adapt to a new game plan, and they have to be willing to charge forward even in the face of uncertainty. 

How to Promote Equity in Your Nonprofit Communications

For decades, nonprofit organizations have championed equity—the idea that everyone should have equitable access to the tools needed to build a fulfilling life. Yet it’s only recently that many have adopted language that truly reflects this commitment. Nonprofits are transforming their messaging because they know that something needs to change. They are making big gains, yet many communities are still unable meet their basic needs. At the same time, public discourse around social issues has become increasingly divisive.

6 Ways Automation Can Streamline Core Nonprofit Operations

It’s no secret that nonprofit organizations face lots of technological challenges. Nonprofits have low budgets. They have to be careful with their finances. They tend to rely on older computers, lots of paperwork, and time consuming data entry. Nonprofits are often looking for new ways to improve their workforce management.  The answer? Automation - in a number of areas. 

7 Ways Chatbots Can Improve Stakeholder Engagement for Nonprofits

Communication is key for improving engagement. You want your donors and stakeholders to be able to get in touch with you quickly and easily. You’ve likely already invested in a VoIP landline and live chat software. Now it’s time to start automating things. Enter chatbots.

In-Person to Virtual Event: 5 Tips for A Fruitful Transition

When it comes to moving forward with your planned event in this time of uncertainty during a worldwide pandemic, transitioning to a virtual event is one of the safest and most cost-effective options your nonprofit can consider. 

Promoting an Online Auction: 4 Ways to Reach More Donors

Now that we’re over halfway through 2020, it’s clear that unpredictability is one of the few things the nonprofit sector can count on going forward. The challenges of responding to a global pandemic and its broader economic impacts have certainly been unprecedented.