Guest Author's blog
When it comes to moving forward with your planned event in this time of uncertainty during a worldwide pandemic, transitioning to a virtual event is one of the safest and most cost-effective options your nonprofit can consider.
Now that we’re over halfway through 2020, it’s clear that unpredictability is one of the few things the nonprofit sector can count on going forward. The challenges of responding to a global pandemic and its broader economic impacts have certainly been unprecedented.
Virtual events have skyrocketed in popularity over the past year. Due to current social distancing guidelines and the postponement of most in-person events, many organizations and businesses across the board have turned to digital alternatives to engage their constituents and ensure that their previous offerings can still take place. Nonprofits too have increased their virtual efforts in order to sustain their fundraising and continue connecting with donors during this time.
Our contemporary business and social environment relies upon the advantages of our digital world. While not everyone is fluent in tech use, most to some degree spend a significant percentage of their lives online and undertake many of their essential tasks and communications via digital platforms.
Nonprofit Finance professionals are often mystified by how their Development colleagues ‘do it’ – the strategies, action plans, and tactics that raise lots of money. The mailings, phone calls, luncheons, events, pledge reminders, follow-ups, and volunteer coaching sessions.
If you’re planning on creating a website for your nonprofit organization, you’re going to need to find a suitable web host. A web hosting provider essentially rents out digital space in their servers so that their customers (you) can store your website files and make your website available online. Without web hosting, your website would have nowhere to ‘live’ and your eager visitors wouldn’t be able to access it at all.
In recent months, nonprofits, for-profits, and associations alike have all had to quickly pivot operations for greater virtual accessibility and communications. As you’re likely already aware, this was due to the emergence of the COVID-19 pandemic. Fundraising efforts had to be rescheduled and working from home became the new normal. All events had to be canceled, postponed, or altered— something that represented a huge challenge for organizations large and small.
Smartphones have undoubtedly become a central hub of many people’s daily lives. Beyond simply texting, calling or gaming, we’re now using them to make payments and navigate from place to place. Consequently, enormous amounts of personal data is collected, stored and transmitted, even when we’re not using the phone.
The economic impact of the coronavirus pandemic is hitting nonprofits hard. As The New York Times put it, the new mission is survival. Donors are understandably distracted with their own personal affairs. Business owners are busy putting fires out. As a veteran of three nonprofits, including one that weathered both the dot-com bust and the 2008 recession, I want to share how we got through those difficult times.
Think back to the days before you could punch your location into Google Maps and find the fastest route. Go back 20 years, and we all relied on roadside maps. Ten to 15 years ago, we would diligently print off directions from MapQuest and carefully keep our eyes peeled for exit numbers and street signs — no prompt needed. Today, if your phone OS lags or Google Maps is slow to update, you feel absolutely lost, even in the heart of your own city.