Guest Author's blog
Nonprofits collect a lot of data - from donation forms, research surveys, meeting records, mailing lists, to audio/video recordings. And without proper protection, your data is not only open to cyber criminals, but also to government surveillance and corporate hacks. Therefore, the more data you gather, the more it becomes a necessity to manage it safely.
According to the Hackmageddon site, the nonprofit sector compared with other sectors represented 19.5% of cyber attacks in 2015. In October 2016, they reported a jump to 42.9% for the nonprofit sector.
By: Susan A. Knight, Freelance Writer and Technology Support Specialist
Every day, more than 200 billion emails are sent worldwide. Ideally, email benefits an organization by facilitating communications and supporting workflows. In reality, the steady flow of incoming messages throughout the day can quickly become overwhelming and counterproductive. Left unchecked, employees may start to experience increased pressure and decreased productivity.
You’ve probably noticed the influx of SaaS (Software as a Service) cloud technology for nonprofit organizations - programs like Raiser’s Edge, DonorPerfect, Salesforce, and even Keela.
These programs often use a cloud-based system to centrally store your data, allowing teams to access information wherever they are, as long as they have access to the internet. Put simply, cloud computing is a network of servers working to deliver a specific function, like storing your contact data or managing your projects.
As many organizations have learned, nothing is more crucial than keeping important data organized. Customer Relationship Management systems, or ‘CRM’ for short, have revolutionized modern standards of efficiency and productivity. From centralized mobile data access, faster data retrieval, and real-time communications between team members, using a CRM is the ideal hub for non-profits organizations. Here are 5 great CRM platforms to consider.
This blog post was originally written by Chris Peters and Kami Griffith, and was updated by Ariel Gilbert-Knight, Director of Content at TechSoup. This post has been adapted and expanded for a Canadian audience by TechSoup Canada.
If your organization needs to share information long-distance but has limited education and travel funds, webinars can help you save money and provide more services to your constituents.
In my previous blog post, I wrote about how you can find the email address of a potential donor, almost instantly.
Excited to have discovered such a tool, you may have looked up the email address of an important potential donor and spent the entire morning drafting and revising an email to send them.
But you realized there is no way to know whether this potential donor will open and read your email. Wouldn’t it be helpful to know whether or not you got their attention?
Email marketing is still one of the most cost effective ways of reaching out to potential donors of all ages (except Gen Z).
In fact, a dollar spent on email marketing returns an average of $40 in donation revenue. And effective email marketing is responsible for one-third of the total online revenue.
Now, how does a fundraising manager reach out to a potential donor whose email address is not in your organization’s database?
Search Engine Optimization (SEO) is extremely important for your website's health. SEO techniques will increase your website's traffic when you pair quality content with the proper target keywords to ensure a positive user experience.
In the past, building a great website was only possible with a large budget and deep technical skills. Nowadays, price and technical difficulty are still two of the most common misconceptions when it comes to getting online.