Guest Author's blog
Over the last few blogs, we’ve talk about how great CRMs are. And don’t get us wrong – they’re pretty awesome. Whether it’s a robust program that gives you all the bells and whistles, or a smaller program that enables you the basics of contact management and note taking – each one is able to benefit the organization.
One of the most common objections to adopting a CRM is the size of the organization. There’s a common misconception that a CRM is only suitable for a bigger organization. I would argue, however, that it is only unsuitable if the organization is looking to remain small. Last time, we looked at the basics of a CRM. Today, let’s take a look at how different people within your organization would benefit from a CRM.
As the nonprofit landscape gets more and more complex, relationships with donors gain even more value. Over the next few weeks, we’ll be unpacking some of the most common objections to adopting a CRM system at your nonprofit, including answering some of the most pressing questions you might have about the process.
In terms of digital communications, email is one of the oldest platforms for nonprofit marketing -- but it’s just as important as ever. In fact, email marketing brought in 26 percent of all online revenue in the U.S. nonprofit sector last year. You’re probably sending out emails already, but are they as effective as they can be? Follow these guidelines to maximize the impact of your email communications.
Using data to drive decision-making has become an expectation, but getting the right data and using it in the right way to make the right decisions can be challenging. All too often, our focus is on the statistical analysis and the visual presentation, and other factors that affect the quality and interpretation of our data might not get as much attention. This article contains techniques for driving your mission forward with data that can be easily implemented in any nonprofit, regardless of its mission, size, or how long it has been around.
Building a custom intelligence dashboard in Google Analytics can be a powerful way to track and monitor your organization’s successes and areas for potential improvements. Dashboards provide snapshots of need-to-know metrics related to your business. They also usually include features that allow you to dive deeper into the statistics and study them.
In our last article, we briefly addressed the obligations of non-profit organizations in relation to the collection and use of personal information. We also provided an overview of information safeguards, noting that you have a duty to keep your records secure and up to date. But what exactly does all this involve? We will see this by examining the principles set out in the Personal Information Protection and Electronic Documents Act (PIPEDA), which applies at the federal level, to the storage and destruction of information.
Even the most amazing tools can be used to create a website that is difficult to navigate and unpleasant to look at. For nonprofits, having a functional and easy-to-use website is of utmost importance to gain and maintain the trust of your donors, beneficiaries, and anyone else invested in your mission. Apply these design principles to make your site look sleek and professional.
Nonprofit organizations in Canada are collecting, using, and disclosing an increasing amount of personal information (e.g. sensitive data relating to donors, employees, volunteers, etc.) as part of their operations. It is therefore essential that nonprofits ensure that they handle this personal information in compliance with applicable laws.
Before purchasing any IT solution from a vendor, you always need to ask a few critical questions. Otherwise, it’s easy to end up locked into a deal that seems great now but becomes unfair and unaffordable in the future. In this post, legal expert Phil Downe shares guidance on how to ensure that you are negotiating from a place of both confidence and competence.