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Guest Author's blog

Will NAFTA Talks Put Canadians' Privacy on the Chopping Block?

This week, as Canada heads into the first round of negotiations to update the North American Free Trade Agreement (NAFTA), we should be looking out for what impacts a “modernized” agreement could have on Canadian privacy.
OpenMedia's Meghan Sali explains what's at stake.

Three Principles to Optimize Your Nonprofit Website for Conversion

There are plenty of quick-fix tactics promising to dramatically boost your conversion rates, from customized pop up messages on your homepage to standard donation amounts. While such tactics can be effective, they are ultimately superficial. To truly drive and sustain conversion, you must structure your website around the following strategies.

Malware and Nonprofits: How Your Organization Can Detect and Prevent Viruses

Malware is a serious threat to your nonprofit. Do you know how to detect and prevent it? Guest author Peter Pane provides some tips.

5 Ways Artificial Intelligence Can Boost Nonprofit Fundraising

AI can automate repetitive tasks, reduce the possibility you’ll make mistakes and speed up the ways you collect information. Keep reading to learn five ways to use AI to enhance your fundraising activities, along with apps that help you optimize the results.

Digital Ads and Landing Pages: Going Live (pt 3)

This series teaches you how to grow your email list with digital ad campaigns that direct visitors to customized landing pages on your website where they can easily subscribe to your list. In this final article, you'll learn how to set up a welcome email series and how to test your campaign for optimal effectiveness.

Digital Ads and Landing Pages: Designing the Landing Page (pt 2)

This series teaches you how to grow your email list by using digital ads to send visitors to custom landing pages on your website, where they can easily subscribe to your email list.
In this article, you'll learn how to design your opt-in bonus and landing page.

Digital Ads and Landing Pages: How to Grow Your Email List (pt 1)

This article is about how you can use targeted digital advertising and customized landing pages to grow your email list -- a tactic that I’ve personally seen generate 94,328 new subscribers for one nonprofit my team works with.

How to Format a Hard Drive in Windows 10/8/7

There are many reasons why we need to format a hard drive. For example, you may have bought a new computer and would like to give your old hard drive to a friend or colleague, and as a result, you need to format the hard drive to protect your privacy. Or perhaps your PC got infected with malware or a virus, rendering your hard drive  inaccessible, and Windows says it needs formatting to access. Or, you installed a new drive, it needs to be formatted before we can use it. The reasons to format are plenty!

Choosing a Domain Name: Effective Branding to Boost Your Presence Online

A domain name is your address on the internet, and every company, organization, or professional freelancer needs one to improve branding and marketability. Before you buy or register the website address, you need to learn how to choose the best domain name for your purposes. Trends and search engine optimization guidelines change, and you do not want your organization to be left behind.