Guest Author's blog
In part 1, I shared 3 of the things I’ve learned from doing 152 email signups as part of research for The Canadian Online Fundraising Scorecard. In part 2, I share the other 3 things I learned: How Organizations are not using enough copy to communite their offer, how organizations are not taking advantage of their confirmation page, and how many tools and templates organizations are using are bad.
Signing up for emails was just the first of four key areas that we’ll look at — along with email communication, donation experience, and gift acknowledgement — and with that part done, I wanted to share some early lessons learned.
In part one, we established that understanding your own data and risks is the first step. You always have to know what data is sensitive and in need of protocols and protection. Here are three actionable tips that all nonprofits should follow to ensure workplace cybersecurity is always up to par.
Nonprofits are coming to realize the importance of cybersecurity. But not quickly enough. Nonprofits are at risk of suffering a cyber attack, and over 58% of all attacks are against smaller organizations according to Verizon’s 2018 Data Breach Investigations Report. Here are the ways to prepare and protect your organization to prevent this from happening.
A culture of communication benefits everyone. When systems and expectations are put into place that encourage people to communicate honestly, frequently, and respectfully, the moving pieces of an organization come together. It keeps employees up-to-date on strategic direction and gives leadership invaluable feedback and perspective from employees, which informs their decision-making. Here’s how you can foster a culture of communications at your nonprofit.
Despite all the resources public libraries have to offer, they sometimes lag behind in technology. Big data has become an essential tool in the business world, but most libraries have not yet adopted predictive analytics. The good news? Tech leaders are urging Ottawa to create a national big data strategy.
By building our awareness of how our human rights are impacted online, we can become better equipped to protect and extend them. In Canada, we need only look at the current headlines to see proof that there are pressing digital rights issues - existing and emerging - facing communities across the country. Read on for a look at some of the digital rights debates that are now impacting Canadians.
Today, technology touches nearly every aspects of our daily lives, affecting our activities both on and offline. In many ways, tech empowers us to exercise our rights more fully by providing new opportunities to build connections and share ideas beyond our immediate community. The internet has expanded the possibilities for work, education, access to healthcare, and more. But these same technologies can unfortunately serve to infringe our rights. They can be used to surveil and silence marginalized communities at a scale that was never before possible.
A great blog can help your nonprofit connect with stakeholders, generate funding, and influence public opinion. However, it takes time and energy to craft posts that will resonate with your readers, and those are resources in short supply for many nonprofits. Having been a blogger for years, I’ve found ways to shave down the amount of time it takes to prep, publish, and share my posts. Here are some of the tools I use that can help save you hours every day.
Large nonprofits rake in the majority of charitable donations—in fact, just 2.39% of nonprofits account for 90% of nonprofit revenue. So how do you get noticed among the hundreds of thousands of other small charitable organizations? Here’s what you need to know about why (and how) you can bring your PR techniques into the 21st century.