Guest Author's blog
Large nonprofits rake in the majority of charitable donations—in fact, just 2.39% of nonprofits account for 90% of nonprofit revenue. So how do you get noticed among the hundreds of thousands of other small charitable organizations? Here’s what you need to know about why (and how) you can bring your PR techniques into the 21st century.
Accurately creating and issuing donation receipts to supporters can be difficult and time consuming. With the right knowledge and technology, though, they can be a simple way to continue delighting donors. With that in mind, here are six Canadian tax receipting tips you may not be familiar with.
Podcasting engages your community by creating a conversation that uses tone of voice to connect you to your audience in a way writing can't.
It’s a useful communication tool when done right. We're going to outline some of the different approaches you can take, and guide you through planning your own podcast in three simple steps.
Every time a web user visits your site they have a journey in mind and you should you have journey in mind for them. Without this, neither you nor your users will get value from your website. In this post, we're going to explore what a web user journey is and demonstrate how your nonprofit organization can ensure the journey you and your users take arrives at a destination that benefits you both.
Now that you’ve got the basics of landing page A/B testing down, it’s time to chat results. Namely, how do you interpret the data you are getting? And will this have an impact on your SEO strategy? Let’s bring this blog in for a landing.
Let’s face it – we all have inherent biases, whether we are cognizant of them or not. A/B testing allows you to understand what compels and motivates the greatest number of people to take an action, helping you to confirm (or disprove) what you think they’ll like.
We all like being right, of course, and often these tests will help to prove your initial thinking. What makes A/B testing so vital, though, is that it will often surprise you and provide you with insights to make the decisions that will propel your campaign forward.
Over the past few weeks, we have been taking some time to unpack the most common challenges and objections that nonprofits face when considering investing in a CRM. First we took some time to look at the basics of a CRM. We then explored what a CRM looks like to different members of a nonprofit team.
Over the last few blogs, we have been tackling some of the deepest fears that organizations have when it comes to adopting new technology – and specifically a CRM, and the cost of investing in one. Today, we are going to talk about the importance of institutional knowledge. But let’s start right there. What is institutional knowledge?
Over the last few blogs, we’ve talk about how great CRMs are. And don’t get us wrong – they’re pretty awesome. Whether it’s a robust program that gives you all the bells and whistles, or a smaller program that enables you the basics of contact management and note taking – each one is able to benefit the organization.
One of the most common objections to adopting a CRM is the size of the organization. There’s a common misconception that a CRM is only suitable for a bigger organization. I would argue, however, that it is only unsuitable if the organization is looking to remain small. Last time, we looked at the basics of a CRM. Today, let’s take a look at how different people within your organization would benefit from a CRM.