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Guest Author's blog

Nonprofit Ecommerce: Going from Beginner to Pro

If you want to maximize revenue for your nonprofit, ecommerce can do wonders for your popularity and reach. Selling products and services online that your supporters want and need can help you strengthen relationships, build a sense of community around your cause, and generate significant income.

Will NAFTA Talks Put Canadians' Privacy on the Chopping Block?

This week, as Canada heads into the first round of negotiations to update the North American Free Trade Agreement (NAFTA), we should be looking out for what impacts a “modernized” agreement could have on Canadian privacy. OpenMedia's Meghan Sali explains what's at stake.

Three Principles to Optimize Your Nonprofit Website for Conversion

There are plenty of quick-fix tactics promising to dramatically boost your conversion rates, from customized pop up messages on your homepage to standard donation amounts. While such tactics can be effective, they are ultimately superficial. To truly drive and sustain conversion, you must structure your website around the following strategies.

Malware and Nonprofits: How Your Organization Can Detect and Prevent Viruses

A computer virus is a piece of code or program that is capable of reproducing itself and infecting or modifying other software. Once executed, a computer virus can corrupt the operating system, damage hard drives, destroy vital data and steal private information.  Computer viruses are one part of a larger group of threats known as malware, which is an abbreviated term for “malicious software.” Along with computer viruses, malware also includes spyware, adware, worms and Trojan horses. 

5 Ways Artificial Intelligence Can Boost Nonprofit Fundraising

AI can automate repetitive tasks, reduce the possibility you’ll make mistakes and speed up the ways you collect information. Keep reading to learn five ways to use AI to enhance your fundraising activities, along with apps that help you optimize the results.

Digital Ads and Landing Pages: Going Live (pt 3)

Once your landing page is ready, you’ll want to create a welcome email series for your new subscribers. Remember that people are coming into your email list ice cold. They just clicked an ad and probably don’t even know who are you are or what you do. They’re much more likely to unsubscribe when they start getting regular emails from you -- unless you warm them up first.

Digital Ads and Landing Pages: Designing the Landing Page (pt 2)

This series teaches you how to grow your email list by using digital ads to send visitors to custom landing pages on your website, where they can easily subscribe to your email list. In this article, you'll learn how to design your opt-in bonus and landing page.

Digital Ads and Landing Pages: How to Grow Your Email List (pt 1)

This article is about a big-win tactic for growing your nonprofit’s email list -- a tactic that I’ve personally seen generate 94,328 new subscribers for one nonprofit my team works with. (And this organization did it in just 24 months while operating with less than $1M in revenue!)

Sell & Support: How to Set Up an Ecommerce Store and Raise Money For Your Nonprofit

If you’re looking to raise some extra capital for your nonprofit, selling online can be a great way to go – generating publicity as well as funds for your cause. Here’s how to make the most of ecommerce for your nonprofit in 2017.

How to Format a Hard Drive in Windows 10/8/7

There are many reasons why we need to format a hard drive. For example, you may have bought a new computer and would like to give your old hard drive to a friend or colleague, and as a result, you need to format the hard drive to protect your privacy. Or perhaps your PC got infected with malware or a virus, rendering your hard drive  inaccessible, and Windows says it needs formatting to access. Or, you installed a new drive, it needs to be formatted before we can use it. The reasons to format are plenty!