Matthew Couto's blog
Email can sometimes be a distraction or an excuse to escape from your work. It feels productive to check your email every few minutes, but it takes time away from other important tasks. If you check your email during a scheduled break instead, you’ll be in a better position to stay on top of your responsibilities. And getting to ‘inbox zero’ is an effective approach.
Audio is the foundation for conveying your message effectively through video or auditory media. High-quality video feels weak with poor audio quality, whereas low-quality film with great audio can still grasp your attention. When it comes to radio, podcasting and other auditory media, audio quality becomes absolutely crucial. It determines how your listeners connect with your message, and whether you grasp their interest and bring them into your story’s setting
Managing stress in your work and personal life impacts your ability to contribute to your cause.
We do our best work when we take care of ourselves, so here are 9 quality apps that will teach you mindfulness, time management, and focus to help ease the pressure of work and address our anxieties.
How long should a blog post take to write? As long as you decide it deserves. With so many factors (e.g., word count, blog audience, quality of writing, deciding subject matter, etc.), trying to hit a benchmark isn’t helpful. Instead, focus on improving your efficiency. When Belle Cooper from Buffer started out, she took one-to-two full days to write a post. Now, it takes her four hours. You become faster with practice, and here’s some advice to guide you.
When the Green Care Farm was starting out, TechSoup Canada was the first organization they went to for help. Donna ordered software to do her own accounting, operate her database, design marketing materials, and enhance her digital security. She also ordered Microsoft Office, and GrantStation to help expand her donor base. She said this software has been integral to helping her programs grow.
As we return feeling refreshed from the holidays, we wanted to start the New Year right by learning from our top ten blogs of 2016. Planning to put on your own webinar? Looking to increase your organic reach on Facebook? We gathered ten tips that will teach you something you can apply to your day-to-day work. We hope you find them useful!
In nonprofit communications, we interview colleagues and other professionals to uncover stories for case studies or internal communications - or to gather useful information for our organization. This primer will help you to prepare and execute quality, journalistic interviews to bring out interesting and personal stories that will support your nonprofit’s work.
If you’re a seasoned digital marketer, you’ve probably noticed Facebook’s organic reach has been declining steadily over the last four years.
More and more content is being produced; Facebook says on average, 1,500 stories can appear in someone’s news feed when they log on, and this increased competition makes it hard for any one story - your story - to gain exposure.
How Providing Access to Technology Helps the John Howard Society of Durham Region Connect with their Community
It’s easy to assume everyone has access to the Internet in a first-world country like Canada, but in reality 17 per cent of Canadian households don’t have internet at home – including 58 per cent of households with incomes of $30 000 or less.
That’s millions of Canadians falling behind in the digital age where almost every aspect of our lives is tied to the Internet, including a vital one: employment.
Technology has changed the landscape of giving. This isn’t something that’s happening; it’s already here. Nonprofits don’t have a choice about keeping up with tech - we either evolve or become irrelevant.
Many nonprofits feel they have caught up with technology because they invested in a new website. Having a donate button on your homepage is a great foundation, but it doesn’t go far enough to engage donors.