You’ve probably noticed the influx of SaaS (Software as a Service) cloud technology for nonprofit organizations - programs like Raiser’s Edge, DonorPerfect, Salesforce, and even Keela.
These programs often use a cloud-based system to centrally store your data, allowing teams to access information wherever they are, as long as they have access to the internet. Put simply, cloud computing is a network of servers working to deliver a specific function, like storing your contact data or managing your projects.
Exciting news — DocuSign, one of the world’s leading solutions for electronic signature technology, has joined TechSoup Canada as a donor partner!
If you’re a seasoned digital marketer, you’ve probably noticed Facebook’s organic reach has been declining steadily over the last four years.
More and more content is being produced; Facebook says on average, 1,500 stories can appear in someone’s news feed when they log on, and this increased competition makes it hard for any one story - your story - to gain exposure.
Adobe and TechSoup Canada have teamed up to bring you a Facebook contest where your creative material (e.g., posters, brochures, any marketing collateral), designed in any Adobe program, can win your organization up to $2,000 CAD.
As many organizations have learned, nothing is more crucial than keeping important data organized. Customer Relationship Management systems, or ‘CRM’ for short, have revolutionized modern standards of efficiency and productivity. From centralized mobile data access, faster data retrieval, and real-time communications between team members, using a CRM is the ideal hub for non-profits organizations. Here are 5 great CRM platforms to consider.
>Are you a medium-sized nonprofit (15+ staff) based in Toronto, Ontario or the Greater Toronto Area (GTA)? Are you struggling with an old, slow server? Or maybe you’re trying to update your IT infrastructure, but you’re not sure where to start?
This blog post was originally written by Chris Peters and Kami Griffith, and was updated by Ariel Gilbert-Knight, Director of Content at TechSoup. This post has been adapted and expanded for a Canadian audience by TechSoup Canada.
If your organization needs to share information long-distance but has limited education and travel funds, webinars can help you save money and provide more services to your constituents.
In my previous blog post, I wrote about how you can find the email address of a potential donor, almost instantly.
Excited to have discovered such a tool, you may have looked up the email address of an important potential donor and spent the entire morning drafting and revising an email to send them.
But you realized there is no way to know whether this potential donor will open and read your email. Wouldn’t it be helpful to know whether or not you got their attention?
Email marketing is still one of the most cost effective ways of reaching out to potential donors of all ages (except Gen Z).
In fact, a dollar spent on email marketing returns an average of $40 in donation revenue. And effective email marketing is responsible for one-third of the total online revenue.
Now, how does a fundraising manager reach out to a potential donor whose email address is not in your organization’s database?
Search Engine Optimization (SEO) is extremely important for your website's health. SEO techniques will increase your website's traffic when you pair quality content with the proper target keywords to ensure a positive user experience.