Blogs

Email marketing is still one of the most cost effective ways of reaching out to potential donors of all ages (except Gen Z).

In fact, a dollar spent on email marketing returns an average of $40 in donation revenue. And effective email marketing is responsible for one-third of the total online revenue.

Now, how does a fundraising manager reach out to a potential donor whose email address is not in your organization’s database?

Search Engine Optimization (SEO) is extremely important for your website's health. SEO techniques will increase your website's traffic when you pair quality content with the proper target keywords to ensure a positive user experience.

It’s easy to assume everyone has access to the Internet in a first-world country like Canada, but in reality 17 per cent of Canadian households don’t have internet at home – including 58 per cent of households with incomes of $30 000 or less.

That’s millions of Canadians falling behind in the digital age where almost every aspect of our lives is tied to the Internet, including a vital one: employment.

Technology has changed the landscape of giving. This isn’t something that’s happening; it’s already here. Nonprofits don’t have a choice about keeping up with tech - we either evolve or become irrelevant.

Many nonprofits feel they have caught up with technology because they invested in a new website. Having a donate button on your homepage is a great foundation, but it doesn’t go far enough to engage donors.

In the past, building a great website was only possible with a large budget and deep technical skills. Nowadays, price and technical difficulty are still two of the most common misconceptions when it comes to getting online.

Before you hit “Record,” there are a few more things you need to consider and test. In Part 3 of “Getting Quality Audio for Your Video,” we’ll explain audio levels, two ways to save your files, the cables and memory cards you’ll need, as well as the last things to listen for before you start filming. 

We’re going to talk about equipment in plain speak so someone with little or no video knowledge could record good audio by following these steps.

Getting good audio for your videos can feel like an anomaly. 

Audio is an essential part of your video; if no one can hear what someone is saying, they won’t be hearing the message you’ve worked so hard to capture. Don’t let poor audio be the downfall of telling your nonprofit’s story, mission and testimonies through video. 

The digital landscape for Canadian nonprofits is changing. Emerging technologies and trends have made it easier for nonprofits to connect with their audiences across a variety of devices, accept digital donations, and gain greater exposure online through social media and an integrated web presence.

You've been asked to create an invitation for an event or fundraiser, and you'd like to make it look extra spiffy. But you're not a graphic designer by training, and you don't yet know how to use Adobe InDesign. Don't worry, we've got you covered.