There are plenty of quick-fix tactics promising to dramatically boost your conversion rates, from customized pop up messages on your homepage to standard donation amounts. While such tactics can be effective, they are ultimately superficial. To truly drive and sustain conversion, you must structure your website around the following strategies.
Malware is a serious threat to your nonprofit. Do you know how to detect and prevent it? Guest author Peter Pane provides some tips.
This post recaps a webinar delivered by Maanit Zemel, Esq on June 22, 2017.. Maanit is partner at Zemel van Kampen, LLP, a law firm that specializes in technology law, specifically around the Canada Anti-Spam Law (CASL).
To keep costs down and ensure that your organization is functioning well, it’s critical that you are adopt interlocking strategies to simultaneously manage turnover and encourage retention. In this article, we’ll explore tech tools that can help you do just that.
In 2016, email fundraising accounted for 26 percent of online revenue for nonprofits -- a whopping 15 percent increase from 2015. Whatever the size and focus of your organization is, a thriving email marketing strategy remains key to unlocking impact.
That’s why TechSoup Canada is thrilled to announce that CleverReach -- a powerful, intuitive email marketing platform -- is now a donor partner!
AI can automate repetitive tasks, reduce the possibility you’ll make mistakes and speed up the ways you collect information. Keep reading to learn five ways to use AI to enhance your fundraising activities, along with apps that help you optimize the results.
In this piece, you'll learn what thought leadership is, how it can benefit your organization, and how digital content can help you become a nonprofit thought leader.
Editing your audio is just as important as recording it. To get quality audio, we need to spend time in post-production to polish our work. Here are some simples steps you can take to increase your audio quality.
TechSoup Canada is thrilled to announce that DonorPerfect -- one of the world’s most award-winning donor management systems -- is now a donor partner.
DonorPerfect is a comprehensive, customizable software platform that enables nonprofits of all sizes to track constituent data, launch hyper-targeted fundraising campaigns, and automate tasks that eat up precious time and energy. With tools for optimizing both online and offline fundraising efforts, DonorPerfect makes it easy to cultivate the relationships that drive impact and growth.
This series teaches you how to grow your email list with digital ad campaigns that direct visitors to customized landing pages on your website where they can easily subscribe to your list. In this final article, you'll learn how to set up a welcome email series and how to test your campaign for optimal effectiveness.