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Facebook Timeline for Pages Super-Guide

Community & Social Media

This post was written by Ben Teoh, graduate project officer for online content at Connecting Up Australia. It originally appeared on the Connecting Up blog.

Connecting Up works to strengthen the nonprofit and community sector in Australia by providing a variety of information, products, resources and programs. Connecting Up is a member of the TechSoup Global Network, providing donated hardware and software to nonprofits in Australia and New Zealand.

For those of you that haven't updated your Facebook to the new Timeline yet, this is a fantastic guide to help you. And remember to update before March 30! -Tierney

Download the Timeline GuideFacebook has released its Timeline update for Pages, bringing them more in-line with personal profiles. Here’s our super-guide on customising and maximising what Facebook offers in the Timeline update.

You can also download our cheat-sheet image which will give you a quick overview of the options you have to customise your Facebook Page's Timeline.

Download the Timeline Guide

Cover Image

The cover image is arguably the most important feature of Facebook Timeline. By using an engaging image that tells a snapshot of what your organisation is about can be a powerful message to your audience.

To edit your cover photo, hover over the image to reveal the edit menu to change your photo

Here’s the breakdown for Facebook Timeline Cover images:

Cover image: 851x315px
Profile picture overlay: 133x53px (inset 35px from left)

When designing your Cover Image, you should keep in mind the following from Facebook:

All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can't be deceptive, misleading, or infringe on anyone else's copyright. You may not encourage people to upload your cover to their personal timelines.

Covers may not include:
  1. price or purchase information, such as "40% off" or "Download it on";
  2. contact information such as a website address, email, mailing address, or information that should go in your Page's "About" section;
  3. references to Facebook features or actions, such as "Like" or "Share" or an arrow pointing from the cover photo to any of these features; or
  4. calls to action, such as "Get it now" or "Tell your friends."

Profile Image

This is another significant change to how your organisation presents itself. The new profile image has a minimum dimension of 180x180px. To keep it simple, upload a square image. You could use an image with different dimensions, but it will be cropped – making it trickier to get it to translate to the space available.

Also, keep in mind that this image needs to scale down to thumbnail size, so make sure it looks good at smaller sizes.

To edit the profile picture, hover over the image to reveal the edit menu to change your photo and thumbnail.

Profile picture: 180x180px
Thumbnail size: 32x32px

About Box

The About box is now larger, offering up to 3 lines of text. This works out to be around 180 characters or 25 words, depending on their length. You can also include links, which are clickable. You can edit your ‘about’ details via the admin panel -> manage -> edit page -> basic information

Featured Apps and Custom App (Tab) Image

You can now feature up to 3 apps (others are available via the dropdown box) next to the ‘About’ box. The “photos” app is always the first app. Clicking the down-arrow, will reveal your other apps. You can then hover over the app image to reveal the edit options which allow you to change the position of the app, and also edit the settings to add a custom tab image.

Custom Tab Image: 111x74px

*Note: if you find that when you upload your Custom Tab Image and the displayed image is different, try renaming it to something unique. This seems to be a Facebook bug.

Pinned Posts

You can pin posts to the top of your page for up to 7 days. This is a great feature which allows you to draw attention to a single post. These cannot be highlighted.

Featured Likes

If you want to promote any other pages on Facebook, you can use Featured Likes. You can edit your Featured Likes via the admin panel -> manage -> edit page -> featured

Highlights & Timeline

Timeline is about telling the story of your organisation on Facebook. It’s a good idea to go through and add key events and milestones for people to see. You can also update existing posts to make them more relevant such as changing dates and adding locations. Highlighting a post will make it span the width of the timeline.

If you want to use an image as a highlight, the dimensions are:  843x398px but if you’re using a photo, it will automatically be scaled and you can reposition it to fit the space better.

The ability to hide posts from your timeline is also worth exploring. Doing a spring clean from time to time to only keep posts that you feel are helpful to your community is useful.

Other Features

Other features of the Timeline update include

Admin Panel

The new admin panel now consolidates notifications, new likes, insights and messages in one place. It’s a quick way to see how your page is doing.


This allows you to contact other organisations directly, but also allows your community engage with you privately

Post Settings and Permission updates

Timeline drastically changes the way in which your community engages with you and what they see. Each person’s experience of your page is different as the interactions between your page and their friends will be displayed near the top of the page. This means it does break out of the chronological placement of the post, but is potentially more engaging.

Also, the new ‘Recent Posts by Others’ box at the top of the timeline consolidates the posts which aren’t authored by the page.

You can manage these new settings via the admin panel -> manage -> edit page -> manage permissions

Further resources

Looking for more information on Facebook Timeline for Pages? Here are some resources worth going over from Facebook:

One of the best places to start is with Facebook’s own resources. This time around they’ve put together some great material to help you get your head around what’s new.

Facebook Pages
This intro to Facebook pages is fairly light, but there’s a nice video which shows their potential

Learn About Facebook Pages
Facebook have released a series of videos wrapped up in a free online course to help you get started

You can also download our cheat-sheet image which will give you a quick overview of the options you have to customise your Facebook Page's Timeline.