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Friday Feed - Great resources from the web - May 13, 2011

EmailCommunity & Social MediaData & Relationship Management

In order to stay up to date on what's going on in the world of technology - and nonprofit technology in particular - I follow quite a few blogs and twitter feeds. There's a lot of great content out there but if you don't have the time to stay on top of things (and even if you do!) it can be overwhelming. So, for those of you who have less time to do all this "listening" on nonprofit technology, I'm posting a blog each Friday with the top resources I found in the last week.

Facebook Custom Landing Tabs + Measurement = Best Practice

"The default welcome page for your Facebook Page is your wall. There is a more inviting welcome mat. Facebook landing pages give people reasons to like your page. Debra Askanese pointed to a study that shows Facebook pages with custom landing pages have a higher conversion rate than those without landing pages."

Are You Feeding Your Supporters Bacon?

“If you're emailing to your supporters and people who've subscribed -- and you really should be -- you are part of the rising tide of bacon. That means sometimes your message is welcome. But inevitably it sometimes isn't welcome, and the unwelcome state is likely to be more and more often as bacon increases.”

It's Not Data if You Can't Use It: Case Studies from Modernizing Nonprofit Systems

"Whatever we thought our goal was when we began talking to nonprofits about their needs quickly morphed into the clear directive that the first order of action was to solve the foundational issues of paper, manual processes, and information kept in excel spreadsheets."

Food Banks: Don’t Bury the Story!

"What food banks do is really not that complicated from a communications perspective: one group of people works to get food to another group of people. The best food bank websites keep it that simple!"

Book: A Great How-To On Creating Social Content

"Having a robust content strategy that can feed multiple channels – web site, print, email newsletter, social media outposts, and now mobile – is critical to success.   But, how to manage all that if you work for a smaller nonprofit where there may not be a full-time staff person devoted to content creation.  The framework outlined in the book is especially useful for smaller nonprofits as well as larger ones."