In order to stay up to date on what's going on in the world of technology - and nonprofit technology in particular - I follow quite a few blogs and twitter feeds. There's a lot of great content out there but if you don't have the time to stay on top of things (and even if you do!) it can be overwhelming. So, for those of you who have less time to do all this "listening" on nonprofit technology, I'm posting a blog each Friday with the top resources I found in the last week.
- Management buy-in
- Defined budget
- At least 2 staff who understand the tech-y side
- Adequate training for all staff members
I think that the cloud has a lot to offer many nonprofits, but that doesn't mean it's the perfect solution for everyone. This case study tells the story of a medium-sized nonprofit with a good existing infrastructure who wanted to move to the cloud but ended up running into so many issues that they decided not to. To me, the key message here is that you shouldn't move to the cloud just because it's cool and everyone else is doing it - consider what it will mean for your organization and what the trade-offs are before making a decision.
Wondering what it means to have a "Facebook strategy"? This article applies the four social strategies outlined in the book Welcome to the Fifth Estate: Participation, Serve With Content, Top-Down Influence and Empower your Community to Facebook.
"Groundwire recently released their website report that measured 40+ small to medium sized environmental nonprofits benchmarks for common website statistics, as well as information about how much time and energy organizations are investing in their websites." Key findings include:
- The median group received about 40,000 visits in the last year.
- The typical website visitor looks at about three pages per visit, and the typical web visit is two to three minutes.
- Organizations update their website about once a week, and spends about 8.5 person-hours per week creating and editing website content.
- Organizations getting above-average traffic invest usually at least one hour per week per full-time staffer or a $100K budget creating content for their website.