In order to stay up to date on what's going on in the world of technology - and nonprofit technology in particular - I follow quite a few blogs and twitter feeds. There's a lot of great content out there but if you don't have the time to stay on top of things (and even if you do!) it can be overwhelming. So, for those of you who have less time to do all this "listening" on nonprofit technology, I'm posting a blog each Friday with the top resources I found in the last week.
"Email? That's so 1995. It's like saying you can drive faster by using better buggy whips. But online communities are just one of millions of destinations competing for your community members' attention. Your members need regular reminders to visit. Emails are the best reminders."
How do we motivate musicians to create content? How do you "police" your employee's use of social media? What is the best way to integrate social media in the concert experience? To find out, you'll have to read the article...
I consider some of these mistakes graver than others, but at the very least have a look at this list so you know you're making the mistake. I'll admit that I've been making some of these mistakes as well and learned some good tips. I would highlight:
1. Using a horizontal logo: social media sites require square logos. You wouldn't let your logo be distorted on print materials; social media is no different.
6. Not adding social networking icons to your website: the different places you are present online should be linked together. Therefore, your Facebook and Twitter profiles should also include your website address.
9. Posting only (boring) marketing content: if you don't have time to do anything interesting on social media, it might not be worth using at all - you might put people off.
Qriously is a cool new tool that Amy Sample Ward has been reviewing and I've been interested to see what people are doing with it. This latest case study shows how Stories of Our City asked the world questions about stories, world peace and social media - and the answers they got. For example:
“What will stop the next war?” Understanding or weapons
"With understanding winning out by 8.6 %. But the interesting thing is you can see what people in certain locations think of your question. For instance, in India, weapons won out. But in the U.S. it was understanding. It was great to be able to see the geographic breakdown on these kinds of questions."