In order to stay up to date on what's going on in the world of technology - and nonprofit technology in particular - I follow quite a few blogs and twitter feeds. There's a lot of great content out there but if you don't have the time to stay on top of things (and even if you do!) it can be overwhelming. So, for those of you who have less time to do all this "listening" on nonprofit technology, I'm posting a blog each Friday with the top resources I found in the last week.
Expert reviews of various nonprofit websites with comments on what's good and what should be changed - an excellent resource to learn how to improve your own site. They also have a list of Sites that Rock (with comments on why they are great). Short, easy to read and concrete.
This post has concrete advice from the Humane Society of the United States on how to deal with negative comments (specifically on Facebook). Their tips:
- Think about the poster's tone, influence and frequency of posting in deciding whether you need to act.
- Only delete comments that violate your posting policy (for example profanity or personal attacks) - don't delete comments just because you disagree
- When you delete a comment, explain what you did - “we deleted x’s comment because it violated x rule on our commenting policy. Please be sure to adhere to the policy to make sure this is a safe and meaningful place for all fans. Feel free to repost your comments without the violations.” This transparency helps build loyalty with followers
- Get your emotions in check before responding! "One time I told fans that this was a page for supporters of the HSUS, and the “unlike” button was right below our photo if anyone wanted to use it." - as you can imagine that didn't go over well.
"Choosing a database can be just about the most complex, time consuming and expensive technology project undertaken by charities. And yet the decision-making process is often heavily influenced by the sales presentation and how the database looks in part because decision-makers don't feel confident enough or know the right questions to ask about databases."
The Lasa team shares their scorecard that you can use for evaluating CRMs - similar to the CRM Evaluation Criteria Worksheet we shared a few months ago from AlterSpark Consulting. Either one is a great tool for avoiding that experience where you get excited about how pretty one database is and don't bother to think through whether it will actually do what you need.
This site provides training resources for beginners in social media, on topics such as Facebook, Twitter, LinkedIn, blogging and YouTube.