In order to stay up to date on what's going on in the world of technology - and nonprofit technology in particular - I follow quite a few blogs and twitter feeds. There's a lot of great content out there but if you don't have the time to stay on top of things (and even if you do!) it can be overwhelming. So, for those of you who have less time to do all this "listening" on nonprofit technology, I'm posting a blog each Friday with the top resources I found in the last week.
The theme today seems to be emails. Here are some good resources to help you achieve email success:
It's always good to go back to the basics - "the worst thing you can do is build a list that doesn’t have a clear purpose.". You need to:
- Keep a laser focus on growing your list
- Know where you're attracting people to your list
- Know how to treat the people on your list
"This guide focuses on the importance of your email’s subject line, especially at a time when everyone’s inbox is flooded with messages. Getting even your most devoted supporters to open your carefully-crafted appeal can be quite a challenge, and you need to keep these seven factors in mind."
More and more people read emails on their smartphone - or at least use their phone to scan through their inbox and determine whether they want to read the email later or delete it. This article walks you through 8 (non-techy) things you can do to make your email more mobile-friendly, mostly focused around keeping your email simple. For example a shorter subject line and fewer images go a long way to making an email easier to read on a smartphone - if you don't have one yourself, borrow one from a friend to see how your email looks.
And for something non-email related...
When it comes to being creative in their use of social media, the Arkansas Symphony Orchestra is doing a great job. Their goal is to engage people around classical music, so their initiatives have ranged from a YouTube contest to be able to sing with the orchestra to a People's Choice Concert to allow supporters to shape the program both before and during the concert. It's exciting to see this kind of experimentation and openness in an area that by some is considered quite traditional.