In order to stay up to date on what's going on in the world of technology - and nonprofit technology in particular - I follow quite a few blogs and twitter feeds. There's a lot of great content out there but if you don't have the time to stay on top of things (and even if you do!) it can be overwhelming. So, for those of you who have less time to do all this "listening" on nonprofit technology, I'm posting a blog each Friday with the top resources I found in the last week.
There's more and more talk about data these days, and for good reason - good data allows you to understand what is really working with what you're doing and make informed decisions. Truly data-driven organizations have made it a part of their culture, which requires buy-in from all levels and data being made a priority. This post walks through what a data-driven culture looks like and shows how DoSomething.org made the switch.
"“Multi-channel” simply means we build our relationships with our communities through more than one means (like direct mail PLUS online outreach). “Integrated” means we fit those different means together in a coordinated way, with the focus always on our supporter rather than our own internal, sometimes independently operating siloes. These approaches recognize our donors might respond to direct mail one week and email another. Or they like to have one follow up on the other."
Kivi Leroux Miller started this wiki to share "new and improved" nonprofit annual reports - which she defines as "anything that is shorter, clearer, and easier for donors to understand than traditional annual reports." This includes 4 page reports, 2 page reports, videos, online magazines and annual report mini-sites. Anyone is welcome to add examples.
Does your annual report get to the heart of what donors and supporters want to know? How well are you communicating the work you do?