Friday Feed is back! In order to stay up to date on what's going on in the world of technology - and nonprofit technology in particular - I follow quite a few blogs and twitter feeds. There's a lot of great content out there but if you don't have the time to stay on top of things (and even if you do!) it can be overwhelming. So, for those of you who have less time to do all this "listening" on nonprofit technology, I'm posting a blog each Friday with the top resources I found in the last week.
While I was at the Canadian Council of Christian Charities' conference on Tuesday, I dropped by this session given by Claire Kerr of Artez Interactive. She walked through the three main ways that you can fundraise through mobiles:
- Text to Donate - where the donor texts a code such as "HAITI" to a certain number to donate a set amount of money (usually $5 - $30)
- Mobile Web - donor visits a mobile-friendly version of your website and donation form on their mobile browser, so they can donate just like they would on your website at a laptop
- Mobile Apps - a nonprofit can build a mobile app that includes the ability for the user to donate. However, donating should not be the focus of the app - it should be something fun or useful such as WWF's news updates or HeadBlade's ShaveMyHead app.
Ontario 211 and ONN are collecting case studies from nonprofits about how they use technology, and posting it on their blog. In this case study, the Arthritis Society shares some of their successes and challenges. In particular, they share how technology has impacted their mission:
"All of our changes have allowed us to better interact with our supporters and allies. We are using social media to connect to our longtime supporters, as well as attract new people into our community. Through better technology we are able to disseminte important and helpful information more quickly, and connect with our community members in ways we couldn’t before."
Do you have Google Analytics set up on your website collecting data, but aren't really sure how to make the best use of it? This post offers many concrete suggestions of some things you can do to in Google Analytics to get valuable data such as how many people who visit your website actually make a donation and how much traffic is coming from email promotions - as well as how to create reports that are sent automatically to key stakeholders. You don't need to be a big corporation to get good data from your website!
"For those of us who work on social media and networks, “content fried” is an occupational hazard. So, it is important for us to incorporate techniques in daily work life that reduce the chances of this happening." This blog post discusses how to avoid being "content fried" and make the best use of your time. These thoughts are also summed up in this great mind map by Jane Genovese: