In order to stay up to date on what's going on in the world of technology - and nonprofit technology in particular - I follow quite a few blogs and twitter feeds. There's a lot of great content out there but if you don't have the time to stay on top of things (and even if you do!) it can be overwhelming. So, for those of you who have less time to do all this "listening" on nonprofit technology, I'm posting a blog each Friday with the top resources I found in the last week.
Our theme this month is search engine optimization (SEO) and this is one of the most interesting resources I've found. The goal of this research is to identify which factors really make the most difference to search engine rankings - so you can focus your efforts on what matters.
What's the fun of having "Like" and "Tweet" buttons embedded in pages on your website if you can't track the results with Google Analytics? The good news is that it is possible now, though I will warn you it is a little bit techy to set up. (And in case you're wondering, we are working on getting social media integration on this blog :) ).
Think that your organization is too old to embrace new technology? Think again! If the Salvation Army, founded in 1865, can realize that less people carry cash and start giving the option to donate by credit card, then there is hope for all of us.
It's easy to let our organizations become fortresses (impossible to see in or understand for anyone outside) without us even realizing it. This post focuses on foundations, but in my opinion this is an area that most of us (including us at TechSoup Canada) have room to improve.
Image source: Associated Press via NYTimes