In order to stay up to date on what's going on in the world of technology - and nonprofit technology in particular - I follow quite a few blogs and twitter feeds. There's a lot of great content out there but if you don't have the time to stay on top of things (and even if you do!) it can be overwhelming. So, for those of you who have less time to do all this "listening" on nonprofit technology, I'm posting a blog each Friday with the top resources I found in the last week.
If you're planning out your communications for 2012, I highly recommend taking 5 minutes to look at this calendar. It highlights lots of key days/events (such as St Patrick's Day, Ramadan, back to school, Black history month) that you can use as "hooks" to engage your supporters with timely, relevant content. If you want, you can even make your own copy of the template and use it to plan out your communications. I will note that the calendar is pretty US-centric, however there's still lots of good stuff that is relevant to Canadians.
This article from Idealware is a great intro to open source and its pros and cons. A good read if you've ever wondered "is it a good idea for nonprofits to take [open source] on, or can it cause more problems than it might solve?"
"Basic integrated fundraising involves synching up messaging calendars, so you’re telling the same story and making the same calls-to-action no matter what medium your supporters are engaged in."
"Great organizations don't depend on a small number of exclusive people to come up with innovations. Instead they create a culture in which every employee is encouraged and empowered to innovate — whether it's in processes, products, or services."
(Image courtesy Flickr user theparadigmshifter, Creative Commons)