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Friday Feed - Great resources from the web - January 13, 2012

WebsitesCommunity & Social MediaCommunications

Happy New Year everyone! To make it easier for you to get updates on our blog, if you so choose, I've added an email subscribe option which you can find on the right sidebar under "Get Email Updates". Or if you prefer, you can continue to get updates through RSS, Twitter, Facebook, our enewsletter or just by visiting the website when you're in the mood :)

In order to stay up to date on what's going on in the world of technology - and nonprofit technology in particular - I follow quite a few blogs and twitter feeds. There's a lot of great content out there but if you don't have the time to stay on top of things (and even if you do!) it can be overwhelming. So, for those of you who have less time to do all this "listening" on nonprofit technology, I'm posting a blog each Friday with the top resources I found in the last week.

Broken lollypopWhy Social Media Can Suck

There's so much information out there about how awesome social media is, and to be fair, it can be pretty awesome. But there are some downsides, and that often gets left out of the conversation. This post offers some basic information to be aware of on issues such as copyright, online privacy and secret algorithms.

Community Report: Benchmarking Online Community for the Charitable Sector

I'm always interested to see new reports of this sort, especially when they're free to download! It's based on research of about 100 UK health charities, most of which have their own online communities. One of the topics I found most interesting was the lack of influence of the online community on organizational priorities; the report also looks at key performance indicators, preparation management and tools, and moderation.

How to Get the Most Out of Google Analytics

There's so much that Google Analytics can tell you about your website - it's both a blessing and a curse. Now with the new version out, there's even more to explore than before. This post explains how Google Analytics is centred around three main metrics: acquisition, engagement and outcome, and how to track them.

2012 Nonprofit Communications Trends – Infographic

At the end of 2011, Kivi Leroux Miller (a popular nonprofit communications blogger) did a survey of nonprofit communications staff to find out what they were thinking about 2012. She shared the key results in an infographic, which I've reposted here (you can also read the full report on her site):

Nonprofit communication trends for 2012 - Infographic