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Friday Feed - Great resources from the web - January 20, 2012

TrendsMobileFundraisingData VisualizationEmail

In order to stay up to date on what's going on in the world of technology - and nonprofit technology in particular - I follow quite a few blogs and twitter feeds. There's a lot of great content out there but if you don't have the time to stay on top of things (and even if you do!) it can be overwhelming. So, for those of you who have less time to do all this "listening" on nonprofit technology, I'm posting a blog each Friday with the top resources I found in the last week.

Example of a nonprofit mapTerms and Trends in DIY and Open Source Online Maps

Interested in telling your story online through a map? Maps can be a powerful tool for displaying information, but how do you actually go about creating one? This post walks through the different approaches to online mapping and goes into some techy details on how to get started.

The Age of Mobile Email Has Arrived. Are You Ready?

More and more, people are using their smartphones to read email (I know I do). Yet many newsletters (ours included) aren't designed for small screens, forcing the reader to do a lot of zooming and moving around just to be able to read anything. This post makes the case for why you should make your email mobile-friendly (illustrating how much better it looks) and goes into some techy details on how to make it happen.

The IBM 5 in 5: Our Forecast of Five Innovations That Will Alter the Tech Landscape Within Five Years

Whether or not these things actually happen within five years, thinking about it is a good way to expand your perspective.

Winning the Zero Moment of Truth

If you're like me and have no background in marketing, you might be confused as to what the Zero Moment of Truth (aka ZMOT) is all about. In short, it's the moment in the purchasing process before the consumer even gets to the store, where they look up your product online, read reviews, etc. Most nonprofits might not be selling products, but ZMOT is still an important concept to understand, as donors and volunteers may well be looking you up online before choosing to get involved. If you want to learn more, this site has multiple videos and an easy-to-ready ebook on the subject.