In order to stay up to date on what's going on in the world of technology - and nonprofit technology in particular - I follow quite a few blogs and twitter feeds. There's a lot of great content out there but if you don't have the time to stay on top of things (and even if you do!) it can be overwhelming. So, for those of you who have less time to do all this "listening" on nonprofit technology, I'm posting a blog each Friday with the top resources I found in the last week.
"This year will, I hope, be the year of data. I see more organizations looking for ways to be data-driven in decision making, communications, campaigning, and marketing, and I see a growing interest in and understanding of the value in sharing data. The more we share our data with each other inside and outside of our organizations, the more data-driven we can be in our work collectively."
"Yesterday, Wikimedia and Orange announced a deal to provide more than 70 million people with mobile access to Wikipedia at no cost. Through the deal, subscribers in remote and urban areas of Africa and the Middle East (AMEA) will get to use Wikipedia through mobile phones with no data charge." Interesting throughts on the positive and negative implications of this initiative.
If you haven't heard about the controversy over the SOPA and PIPA bills in the US, then give this a quick read. These bills would have implications for Canadian organizations as well, because the Internet doesn't fit nicely within the boundries of one country or another...
"Direct marketing is direct marketing – the sense of one-on-one contact that we cultivate right from the opening line of our emails is critical to establishing a sense of trust with our prospective donors. And when we ask for something that a prospective donor is not prepared to give – say, a significant portion of his yearly income – we may not be losing much real money, but we are losing a window of opportunity to convince him to give to us. And with so many other organizations and email lists competing for his attention, we may not get that opportunity back."