Your website tells a powerful story about your nonprofit’s supporters and donors. Google Analytics (a part of your Google Suite for Nonprofits) is key to unlocking that story and driving action, but you need to ask the right questions.
In this webinar, David Bird of Bird's Eye Marketing (https://birdseyemarketing.com/) teaches the following:
- How to install and set up Google Analytics
- How to generate and read reports and dashboards
- How to evaluate where your visitors are coming from
- How to compare your most valuable website pages with your most popular pages
Below is the webinar recording, presentation slidedeck, and link to the audio transcript.