This post was authored by Claire Sale and originally appeared on the NetSquared Blog.
Part of this month's Net2 Think Tank focused on tools and best practices for effectively monitoring online feedback about your organization, cause, or enterprise. Below are some tools to help your organization monitor and learn from online feedback. Visit the first part in this two-part post to read more tips from our community and contribute your own below.
The following tools may help you listen, monitor, measure, and ask questions so you can begin to understand the conversations that are of interest to you and your cause on the web:
Social Media Monitoring Tools
- Radian 6 - "Data-centric" says Gordon Dymowski on MetroShrink.
- Spredfast - mentioned by Mazarine Treyz on Wild Woman Fundraising
- UberVu - "user-friendly" says Gordon Dymowski on MetroShrink.
- Tattlr - "open source" says Gordon Dymowski on MetroShrink.
- Google Alerts - "setting up Alerts about your brand name, current issues related to your brand or the names of competitors." Tip from Christopher Nicholas on Linkedin.
- Addictomatic - "Simply type in your business name and see where you appear on the web". Tip from Christopher Nicholas on Linkedin.
Online Polling Tools
- Polldaddy - "Although as a therapist I often believe I know what people's needs are, this tool has helped me know what the customer views as their needs. It has been eye-opening to find out from them what their needs are. It helps me to know rather than guess what the needs of my customers are." - Jeffery Murrah on Linkedin
- Poll Function on Hubpages - "I have also found the poll function on hubpages useful in assessing customer needs as well. The polls on hubpages has been helpful in narrowing down the needs identified with tools such as polldaddy." - Jeffery Murrah on Linkedin
Measurement by Channel
The following channel-based tips are all from Mazarine Treyz on Wild Woman Fundraising
- For Facebook: Edgerank for measuring the efficacy of your Facebook page, although, frankly, I've never had any luck raising serious money with Facebook and I think there's so much noise there for the average person that you might have a hard time being heard. But if this is one of those things that you HAVE to do, then try this tool. "
- For Twitter: Sprout Social, which helps to measure the return and reach you're getting with your Twitter account. It shows you how many followers you are getting, when influencers retweet you and how much this increases the radius of your tweet, and also demographic data like age and gender of your followers. You might also like TweetPsych, TweetSprout, and TweetStats."
- For Your Emails: Your e-newsletter software. I prefer AWeber. You can track who opens it, when they open it, and if they click and give. So, this is another dimension of your marketing efforts that should be pretty easy to measure"
- For Your Website: Google Analytics. This is usually a conservative estimate of how many people are coming to your website, but it's better than nothing. And it's easy to set up and log into.
Learn Even More:
Here are a few more resources for you to delve even deeper into online listening:
- "Amy Sample Ward has put together a marvelous resource list here. And you can also buy The Networked Nonprofit by Beth Kanter and Alison Fine, and Social by Social, by Amy Sample Ward and others, put out by OpenMute press." Mazarine Treyz on Wild Woman Fundraising
- View the previously recorded TechSoup webinar, Social Media Listening Dashboards, with presenters Amy Sample Ward and Allen Gunn.
About Net2 Think Tank:
Net2 Think Tank is a monthly blogging/social networking event open to anyone and is a great way to participate in an exchange of ideas. We post a question or topic to the NetSquared community and participants submit responses either on their own blogs, the NetSquared Community Blog, or using social media. Tag your post with "net2thinktank" and email a link to us to be included. At the end of the month, the entries get pulled together in the Net2 Think Tank Round-Up.