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TechSoup Canada’s Round-up of Awesome Storytelling Tools and Resources

Digital Storytelling
“People won’t remember what you say or what you do, but they’ll remember how you make them feel.”

If your goal as a nonprofit is to get the message out and engage supporters in your cause, guess what - you are not the only one. Your message is competing against many other tweets, posts and pictures. So how do you stand out?

Enter storytelling.

Storytelling is a strategic way to cut through the clutter.  As one of the oldest forms of communication, it can help your audience remember and emotionally connect to your cause. And this can lead to greater awareness, action and engagement!

But telling a good story is more challenging than you think. Below are some awesome resources, tips and tools we’ve collected over the years to help you improve your online storytelling strategy.

Step 1: Getting started - Knowing the heart of what you do

Last year we hosted a Net Tuesday called "Sharing your Story", with Cassie Barker from Collective Strategy. Using Public Narrative's framework, Cassie walked us through how to build a story arc and tell stories with heart. 

  • Say it out loud! Sometimes saying what you do is the best way to figure out the most vital message you want to get across. This blog post will show you how to build a good elevator pitch.  


Step 2: Making your story strategic

dart boardNot all stories are created equal. Different types of stories can have different results. The type of story you tell, to whom and when will largely depend on your goals.  Are you trying to raise money? Increase awareness? Recruit new volunteers? Ideally you don’t tell stories for the sake of just telling stories: you want to get results!


Step 3: Make it visual

Showing rather than telling is sometimes the most powerful way to get a message out quickly.  Here are some helpful resources so you can make the most of your visual content.Children Smiling

The photo above was taken by Alejandra Quintero Sinisterra - CC license.

Other Resources, Tools and Tips

Great Books on Storytelling

Low cost or free storytelling tools we LOVE!



I am looking to see if the program 'Prezi' is available to our organization.

Contact Prezi directly please!

Hi Pam,
Prezi is not currently a donor partner with TechSoup Canada, so if you are interested in Prezi presentation software, you can visit their website and view their pricing options here:
All the best,
Yasmine, Communications Coordinator


Hi there. I was listening to one of your webinars recently and they mentioned infographics and I thought it would be good for dumbing down the annual financial statements, etc.. I was interested in knowing whether TechSoup endorses any online sites that allow you to create your own infographics? I have MSOffice and Adobe Suite, but none really have ready to use infographic icons, except maybe Word and a few charts that you could probably use in Illustrator. Is there a site that offers free downloads of infographic icons? I've tried googling a bit, but not really finding what I'm looking for. There was mention that PowerPoint is used a lot as well. Can you offer some advice? Maybe even a crash course webinar on how to create an infographic page in under an hour using the programs you already have in your office.?? Thanks. -lori

RE: Infographics

Hi Lori,

I responded to your message via MeetUp!

Sorry for the late reply. Thanks!

Matt, Communications Coordinator