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Blogs

How (and Why) to A/B Test Your Landing Pages: Part 1

Let’s face it – we all have inherent biases, whether we are cognizant of them or not. A/B testing allows you to understand what compels and motivates the greatest number of people to take an action, helping you to confirm (or disprove) what you think they’ll like.

We all like being right, of course, and often these tests will help to prove your initial thinking. What makes A/B testing so vital, though, is that it will often surprise you and provide you with insights to make the decisions that will propel your campaign forward.

Putting it all together: How to convince my nonprofit to Invest in a CRM

Over the past few weeks, we have been taking some time to unpack the most common challenges and objections that nonprofits face when considering investing in a CRM. First we took some time to look at the basics of a CRM. We then explored what a CRM looks like to different members of a nonprofit team.

Important Changes to the Microsoft Software Donation Program on TechSoup Canada

On April 1st, 2018, Microsoft will be making changes to their program on TechSoup Canada. Some of these changes will impact the current Microsoft Software Donation Program on TechSoup Canada, and may be of interest to your nonprofit or library. Please take a few minutes to review, so that you can plan effectively for your technology needs.

Why is Institutional Knowledge Important?

Over the last few blogs, we have been tackling some of the deepest fears that organizations have when it comes to adopting new technology – and specifically a CRM, and the cost of investing in one. Today, we are going to talk about the importance of institutional knowledge. But let’s start right there. What is institutional knowledge?

Why it’s Costly NOT to have a CRM

Over the last few blogs, we’ve talk about how great CRMs are. And don’t get us wrong – they’re pretty awesome. Whether it’s a robust program that gives you all the bells and whistles, or a smaller program that enables you the basics of contact management and note taking – each one is able to benefit the organization.

How smaller nonprofits can use a CRM

One of the most common objections to adopting a CRM is the size of the organization. There’s a common misconception that a CRM is only suitable for a bigger organization. I would argue, however, that it is only unsuitable if the organization is looking to remain small. Last time, we looked at the basics of a CRM. Today, let’s take a look at how different people within your organization would benefit from a CRM.

Do you have a CRM?

As the nonprofit landscape gets more and more complex, relationships with donors gain even more value. Over the next few weeks, we’ll be unpacking some of the most common objections to adopting a CRM system at your nonprofit, including answering some of the most pressing questions you might have about the process.

Inbox 101: Basic Principles of Nonprofit Email Marketing

In terms of digital communications, email is one of the oldest platforms for nonprofit marketing -- but it’s just as important as ever. In fact, email marketing brought in 26 percent of all online revenue in the U.S. nonprofit sector last year. You’re probably sending out emails already, but are they as effective as they can be? Follow these guidelines to maximize the impact of your email communications. 

Office Standard vs. Office Professional vs. Office Online

The latest versions of Office Suite, available through TechSoup Canada's Microsoft Software Donation Program, are the installed desktop version of the software. Office Online, on the other hand, is a browser-based version of Microsoft Office, which can be used for free or included in a subscription of Office 365. Which version makes the most sense for your organization?

#nptech 2018: Trends, Insights, and Possibilities

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For our first webinar of the 2018, we asked a handful of experts to share thoughts around trends an issues they see as especially relevant to the nonprofit sector this year. It's a wide ranging conversation that visits the intersections of #nptech and reconciliation, marketing and communications, web development, data mining, digital rights, and responsible data handling. We get invaluable input from Alexander Dirksen of First Nations Technology Council, Marlene Oliveira of moflow, Yaa Otchere of Not An Elephant, Maryam Sahebol-Amri of TechSoup Canada, and Carolyn Tackett and Rogelio Lopez of Access Now. The recording is below, and each of the expert videos are embedded individually on this page as well.