Over the last few blogs, we have been tackling some of the deepest fears that organizations have when it comes to adopting new technology – and specifically a CRM, and the cost of investing in one. Today, we are going to talk about the importance of institutional knowledge. But let’s start right there. What is institutional knowledge?
Over the last few blogs, we’ve talk about how great CRMs are. And don’t get us wrong – they’re pretty awesome. Whether it’s a robust program that gives you all the bells and whistles, or a smaller program that enables you the basics of contact management and note taking – each one is able to benefit the organization.
One of the most common objections to adopting a CRM is the size of the organization. There’s a common misconception that a CRM is only suitable for a bigger organization. I would argue, however, that it is only unsuitable if the organization is looking to remain small. Last time, we looked at the basics of a CRM. Today, let’s take a look at how different people within your organization would benefit from a CRM.
As the nonprofit landscape gets more and more complex, relationships with donors gain even more value. Over the next few weeks, we’ll be unpacking some of the most common objections to adopting a CRM system at your nonprofit, including answering some of the most pressing questions you might have about the process.
In terms of digital communications, email is one of the oldest platforms for nonprofit marketing -- but it’s just as important as ever. In fact, email marketing brought in 26 percent of all online revenue in the U.S. nonprofit sector last year. You’re probably sending out emails already, but are they as effective as they can be? Follow these guidelines to maximize the impact of your email communications.
The latest versions of Office Suite, available through TechSoup Canada's Microsoft Software Donation Program, are the installed desktop version of the software. Office Online, on the other hand, is a browser-based version of Microsoft Office, which can be used for free or included in a subscription of Office 365. Which version makes the most sense for your organization?
For our first webinar of the 2018, we asked a handful of experts to share thoughts around trends an issues they see as especially relevant to the nonprofit sector this year. It's a wide ranging conversation that visits the intersections of #nptech and reconciliation, marketing and communications, web development, data mining, digital rights, and responsible data handling. We get invaluable input from Alexander Dirksen of First Nations Technology Council, Marlene Oliveira of moflow, Yaa Otchere of Not An Elephant, Maryam Sahebol-Amri of TechSoup Canada, and Carolyn Tackett and Rogelio Lopez of Access Now. The recording is below, and each of the expert videos are embedded individually on this page as well.
Using data to drive decision-making has become an expectation, but getting the right data and using it in the right way to make the right decisions can be challenging. All too often, our focus is on the statistical analysis and the visual presentation, and other factors that affect the quality and interpretation of our data might not get as much attention. This article contains techniques for driving your mission forward with data that can be easily implemented in any nonprofit, regardless of its mission, size, or how long it has been around.
Building a custom intelligence dashboard in Google Analytics can be a powerful way to track and monitor your organization’s successes and areas for potential improvements. Dashboards provide snapshots of need-to-know metrics related to your business. They also usually include features that allow you to dive deeper into the statistics and study them.
TechSoup Canada member Visualizing Impact (VI) is a pioneer in the field of visual storytelling. This case study on VI offers lessons about using data to tell visual stories that compel real action.