There are plenty of quick-fix tactics promising to dramatically boost your conversion rates, from customized pop up messages on your homepage to standard donation amounts. While such tactics can be effective, they are ultimately superficial. To truly drive and sustain conversion, you must structure your website around the following strategies.
A computer virus is a piece of code or program that is capable of reproducing itself and infecting or modifying other software. Once executed, a computer virus can corrupt the operating system, damage hard drives, destroy vital data and steal private information. Computer viruses are one part of a larger group of threats known as malware, which is an abbreviated term for “malicious software.” Along with computer viruses, malware also includes spyware, adware, worms and Trojan horses.
Although it has "anti-spam" in the title, Canada's Anti-Spam Legislation (CASL) isn’t aimed at what we would traditionally consider to be spam. Instead, CASL regulates all “commercial electronic messages” (CEMs) sent or accessed from a computer in Canada. CASL also regulates a broad range of online activities including the installation of computer programs, misleading advertising and marketing practices, privacy invasion via your computer, and email harvesting.
To keep costs down and ensure that your organization is functioning well, it’s critical that you are adopt interlocking strategies to simultaneously manage turnover and encourage retention. In this article, we’ll explore tech tools that can help you do just that.
In 2016, email fundraising accounted for 26 percent of online revenue for nonprofits -- a whopping 15 percent increase from 2015. Whatever the size and focus of your organization is, a thriving email marketing strategy remains key to unlocking impact. That’s why TechSoup Canada is thrilled to announce that CleverReach -- a powerful, intuitive email marketing platform -- is now a donor partner!
AI can automate repetitive tasks, reduce the possibility you’ll make mistakes and speed up the ways you collect information. Keep reading to learn five ways to use AI to enhance your fundraising activities, along with apps that help you optimize the results.
In this piece, you'll learn what thought leadership is, how it can benefit your organization, and how digital content can help you become a nonprofit thought leader.
Editing your audio is just as important as recording it. To get quality audio, we need to spend time in post-production to polish our work. Here are some simples steps you can take to increase your audio quality.
DonorPerfect is a comprehensive, customizable software platform that enables nonprofits of all sizes to track constituent data, launch hyper-targeted fundraising campaigns, and automate tasks that eat up precious time and energy. With tools for optimizing both online and offline fundraising efforts, DonorPerfect makes it easy to cultivate the relationships that drive impact and growth.
Once your landing page is ready, you’ll want to create a welcome email series for your new subscribers. Remember that people are coming into your email list ice cold. They just clicked an ad and probably don’t even know who are you are or what you do. They’re much more likely to unsubscribe when they start getting regular emails from you -- unless you warm them up first.