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Blogs

Are You Ready for July 1st, 2017? An Update on CASL

Although it has "anti-spam" in the title, Canada's Anti-Spam Legislation (CASL) isn’t aimed at what we would traditionally consider to be spam. Instead, CASL regulates all “commercial electronic messages” (CEMs) sent or accessed from a computer in Canada. CASL also regulates a broad range of online activities including the installation of computer programs, misleading advertising and marketing practices, privacy invasion via your computer, and email harvesting.

4 Tech Tools for Dealing with Turnover at Your Nonprofit

To keep costs down and ensure that your organization is functioning well, it’s critical that you are adopt interlocking strategies to simultaneously manage turnover and encourage retention. In this article, we’ll explore tech tools that can help you do just that.

Deliver Beautiful, CASL-Compliant Emails with CleverReach!

In 2016, email fundraising accounted for 26 percent of online revenue for nonprofits -- a whopping 15 percent increase from 2015. Whatever the size and focus of your organization is, a thriving email marketing strategy remains key to unlocking impact. That’s why TechSoup Canada is thrilled to announce that CleverReach -- a powerful, intuitive email marketing platform -- is now a donor partner!

5 Ways Artificial Intelligence Can Boost Nonprofit Fundraising

AI can automate repetitive tasks, reduce the possibility you’ll make mistakes and speed up the ways you collect information. Keep reading to learn five ways to use AI to enhance your fundraising activities, along with apps that help you optimize the results.

Become a Nonprofit Thought Leader through Digital Content

In this piece, you'll learn what thought leadership is, how it can benefit your organization, and how digital content can help you become a nonprofit thought leader.

Getting Good Audio on a Budget: How to Edit Sound

Editing your audio is just as important as recording it. To get quality audio, we need to spend time in post-production to polish our work. Here are some simples steps you can take to increase your audio quality.

Optimize your fundraising efforts with DonorPerfect!

DonorPerfect is a comprehensive, customizable software platform that enables nonprofits of all sizes to track constituent data, launch hyper-targeted fundraising campaigns, and automate tasks that eat up precious time and energy. With tools for optimizing both online and offline fundraising efforts, DonorPerfect makes it easy to cultivate the relationships that drive impact and growth.

Digital Ads and Landing Pages: Going Live (pt 3)

Once your landing page is ready, you’ll want to create a welcome email series for your new subscribers. Remember that people are coming into your email list ice cold. They just clicked an ad and probably don’t even know who are you are or what you do. They’re much more likely to unsubscribe when they start getting regular emails from you -- unless you warm them up first.

Digital Ads and Landing Pages: Designing the Landing Page (pt 2)

This series teaches you how to grow your email list by using digital ads to send visitors to custom landing pages on your website, where they can easily subscribe to your email list. In this article, you'll learn how to design your opt-in bonus and landing page.

Digital Ads and Landing Pages: How to Grow Your Email List (pt 1)

This article is about a big-win tactic for growing your nonprofit’s email list -- a tactic that I’ve personally seen generate 94,328 new subscribers for one nonprofit my team works with. (And this organization did it in just 24 months while operating with less than $1M in revenue!)