This series teaches you how to grow your email list by using digital ads to send visitors to custom landing pages on your website, where they can easily subscribe to your email list. In this article, you'll learn how to design your opt-in bonus and landing page.
This article is about a big-win tactic for growing your nonprofit’s email list -- a tactic that I’ve personally seen generate 94,328 new subscribers for one nonprofit my team works with. (And this organization did it in just 24 months while operating with less than $1M in revenue!)
On April 25, social sector marketers, fundraisers, thought leaders, and other nonprofit professionals from across the GTA convened at the Art Gallery of Ontario for Digital Leap 2017. Hosted by Stephen Thomas Ltd and CAF America, Digital Leap provided participants with invaluable insights, ideas, and resources for creating effective digital marketing strategies. TechSoup Canada was there on the ground, and we were thrilled to have the opportunity to learn from such a talented group of people. Here are a few of the lessons that stuck with us.
If you’re looking to raise some extra capital for your nonprofit, selling online can be a great way to go – generating publicity as well as funds for your cause. Here’s how to make the most of ecommerce for your nonprofit in 2017.
There are many reasons why we need to format a hard drive. For example, you may have bought a new computer and would like to give your old hard drive to a friend or colleague, and as a result, you need to format the hard drive to protect your privacy. Or perhaps your PC got infected with malware or a virus, rendering your hard drive inaccessible, and Windows says it needs formatting to access. Or, you installed a new drive, it needs to be formatted before we can use it. The reasons to format are plenty!
A domain name is your address on the internet, and every company, organization, or professional freelancer needs one to improve branding and marketability. Before you buy or register the website address, you need to learn how to choose the best domain name for your purposes. Trends and search engine optimization guidelines change, and you do not want your organization to be left behind.
If you’ve ever used MS Word, you’ll have experienced a situation where your text looks wrong, and you can’t figure out why. There’s no shame in admitting that: most likely, it’s because you haven’t configured your styles properly. You can save yourself hours of frustration by taking the time to learn about styles and how to use them.
On April 11th, 2017 Microsoft ended support for Windows Vista, as well as Microsoft Office Suite 2007. This means Vista and Office 2007 products will no longer receive updated security patches or receive online content updates from Microsoft, but will still be able to function. If your organization is currently using Vista and/or Office 2007, we highly recommend that you upgrade your Windows operating system and Office products in order to stay protected!
As a savvy nonprofit worker, you already know that you should be on social media. You might even know that you should have a strategy, segment your market, and plan your resources. But what about that most important of all resources: human resources?
On April 13th, 2016, the Canadian Internet Registration Authority (CIRA) partnered with TechSoup Canada and the NetSquared network to help Canadian nonprofits, charities and libraries learn how they can take ownership and build their brand online (by choosing a .CA domain), and we’re excited to share the impact of this campaign with you!