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Free Google AdWords for Nonprofits Webinar Series

Google Ad Grants gives eligible nonprofits $10,000 per month in free Google AdWords advertising to promote themselves at the top of Google search results pages. That is a potential annual ad budget of $120,000 that you can use to attract donors, recruit volunteers and connect with clients. Sounds too good to be true? The good news is that it’s true, and many nonprofits are already benefitting from this donation.

TechSoup Canada and ConnectAd.ca held a three-part webinar series on Google AdWords for Nonprofits. Click the links below to watch parts one to three:

  1.  Introduction to Google Ad Grant’s Monthly $10,000 of Free Google Advertising
  2.  Tips on How to Succeed Using Google Ad Grants
  3.  How to Monitor and Measure Success Using Google Analytics

Introduction to Google Ad Grant’s Monthly $10,000 of Free Google Advertising

NOTE: This is part ONE of a three-part Google AdWords for Nonprofits webinar series.

In part one of the webinar series, Simon Choy of ConnectAd.ca covers everything you need to know about getting started with Google Ad Grants: how Google advertising works, how and why it can benefit your nonprofit, examples of how other organizations have benefited, and the process for applying.

This webinar covers:

  • What is Google Ad Grants?
  • How does Google Ad Grants work?
  • Why use Google Ad Grants?
  • When to use Google Ad Grants?
  • Where to apply for Google Ad Grants?

Don't have time to watch? Read the recap of this webinar!

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    Tips on How to Succeed Using Google Ad Grants

    NOTE: This is part TWO of a three-part Google AdWords for Nonprofits webinar series.

    In part two of this webinar series, Simon Choy of ConnectAd.ca shares tips & tricks from his 5 years of running Google AdWords campaigns for nonprofits that will help your organization succeed with Google Ad Grants. With these 10 important tips, you can make the most of your ad funding and advertise your nonprofit’s website to make the biggest impact.

    This webinar covers:

    • Top 10 tips on making your Google Ad Campaigns a success
      • Strategize your Google Ad campaigns
      • Budget campaigns inside Google AdWords
      • Setup geographic targeting
      • Understand ad position (bidding vs. quality score)
      • Match-type keywords (broad, phrase, exact, and negative)
      • Long-tail vs. short-tail keywords
      • Use the Google Keyword Planner tool
      • Use ad text variations
      • Test ads using Ad Preview & Diagnostic tool
      • Using Google Analytics & Conversion Goals
    Don't have time to watch? Read the recap of this webinar!


    How to Monitor and Measure Success Using Google Analytics

    NOTE: This is part THREE of a three-part Google AdWords for Nonprofits webinar series.

    In the final webinar of the series, Simon Choy of ConnectAd.ca will show how you can best measure the impact of your Google AdWords campaigns on your website and your organization through integration with Google Analytics.

    This webinar covers:

    • Why Google Analytics helps immensely with Google AdWords success
    • Understanding bounce rate, pages/sessions, avg/session duration, and conversions
    • Setting up Google Analytics
    • Understanding the value of conversion tracking
    • Linking Google Analytics to Google AdWords
    • Importing this data into Google AdWords
    Don't have time to watch? Read the recap of this webinar!

    About the Speaker

    Simon Choy, founder of ConnectAd.ca, helps nonprofits obtain and manage free Google AdWords advertising through the Google Ad Grants program. His expertise in the program has led to a 100% application success rate and he currently manages over $7 million in annual free advertising funding from Google on behalf of the nonprofits he represents. He is also certified by Google as an online advertising expert and blogs as a thought leader on the topics of Google for Nonprofits, Google Ad Grants, Google AdWords, and Google Analytics.