Online giving continues to grow at a faster rate than other forms of giving, and as more donors are choosing to give online, it is now more important than ever for nonprofits to prioritize digital fundraising strategies.
There are plenty of quick-fix tactics promising to dramatically boost your conversion rates, from customized pop up messages on your homepage to standard donation amounts. While such tactics can be effective, they are ultimately superficial. To truly drive and sustain conversion, you must structure your website around the following strategies.
Although it has "anti-spam" in the title, Canada's Anti-Spam Legislation (CASL) isn’t aimed at what we would traditionally consider to be spam. Instead, CASL regulates all “commercial electronic messages” (CEMs) sent or accessed from a computer in Canada. CASL also regulates a broad range of online activities including the installation of computer programs, misleading advertising and marketing practices, privacy invasion via your computer, and email harvesting.
AI can automate repetitive tasks, reduce the possibility you’ll make mistakes and speed up the ways you collect information. Keep reading to learn five ways to use AI to enhance your fundraising activities, along with apps that help you optimize the results.
In this piece, you'll learn what thought leadership is, how it can benefit your organization, and how digital content can help you become a nonprofit thought leader.
On April 25, social sector marketers, fundraisers, thought leaders, and other nonprofit professionals from across the GTA convened at the Art Gallery of Ontario for Digital Leap 2017. Hosted by Stephen Thomas Ltd and CAF America, Digital Leap provided participants with invaluable insights, ideas, and resources for creating effective digital marketing strategies. TechSoup Canada was there on the ground, and we were thrilled to have the opportunity to learn from such a talented group of people. Here are a few of the lessons that stuck with us.
As a savvy nonprofit worker, you already know that you should be on social media. You might even know that you should have a strategy, segment your market, and plan your resources. But what about that most important of all resources: human resources?
On April 13th, 2016, the Canadian Internet Registration Authority (CIRA) partnered with TechSoup Canada and the NetSquared network to help Canadian nonprofits, charities and libraries learn how they can take ownership and build their brand online (by choosing a .CA domain), and we’re excited to share the impact of this campaign with you!
Email can sometimes be a distraction or an excuse to escape from your work. It feels productive to check your email every few minutes, but it takes time away from other important tasks. If you check your email during a scheduled break instead, you’ll be in a better position to stay on top of your responsibilities. And getting to ‘inbox zero’ is an effective approach.
As we return feeling refreshed from the holidays, we wanted to start the New Year right by learning from our top ten blogs of 2016. Planning to put on your own webinar? Looking to increase your organic reach on Facebook? We gathered ten tips that will teach you something you can apply to your day-to-day work. We hope you find them useful!