Podcasting engages your community by creating a conversation that uses tone of voice to connect you to your audience in a way writing can't.
It’s a useful communication tool when done right. We're going to outline some of the different approaches you can take, and guide you through planning your own podcast in three simple steps.
In terms of digital communications, email is one of the oldest platforms for nonprofit marketing -- but it’s just as important as ever. In fact, email marketing brought in 26 percent of all online revenue in the U.S. nonprofit sector last year. You’re probably sending out emails already, but are they as effective as they can be? Follow these guidelines to maximize the impact of your email communications.
For our first webinar of the 2018, we asked a handful of experts to share thoughts around trends an issues they see as especially relevant to the nonprofit sector this year. It's a wide ranging conversation that visits the intersections of #nptech and reconciliation, marketing and communications, web development, data mining, digital rights, and responsible data handling. We get invaluable input from Alexander Dirksen of First Nations Technology Council, Marlene Oliveira of moflow, Yaa Otchere of Not An Elephant, Maryam Sahebol-Amri of TechSoup Canada, and Carolyn Tackett and Rogelio Lopez of Access Now. The recording is below, and each of the expert videos are embedded individually on this page as well.
TechSoup Canada member Visualizing Impact (VI) is a pioneer in the field of visual storytelling. This case study on VI offers lessons about using data to tell visual stories that compel real action.
Online giving continues to grow at a faster rate than other forms of giving, and as more donors are choosing to give online, it is now more important than ever for nonprofits to prioritize digital fundraising strategies.
There are plenty of quick-fix tactics promising to dramatically boost your conversion rates, from customized pop up messages on your homepage to standard donation amounts. While such tactics can be effective, they are ultimately superficial. To truly drive and sustain conversion, you must structure your website around the following strategies.
Although it has "anti-spam" in the title, Canada's Anti-Spam Legislation (CASL) isn’t aimed at what we would traditionally consider to be spam. Instead, CASL regulates all “commercial electronic messages” (CEMs) sent or accessed from a computer in Canada. CASL also regulates a broad range of online activities including the installation of computer programs, misleading advertising and marketing practices, privacy invasion via your computer, and email harvesting.
AI can automate repetitive tasks, reduce the possibility you’ll make mistakes and speed up the ways you collect information. Keep reading to learn five ways to use AI to enhance your fundraising activities, along with apps that help you optimize the results.
In this piece, you'll learn what thought leadership is, how it can benefit your organization, and how digital content can help you become a nonprofit thought leader.
On April 25, social sector marketers, fundraisers, thought leaders, and other nonprofit professionals from across the GTA convened at the Art Gallery of Ontario for Digital Leap 2017. Hosted by Stephen Thomas Ltd and CAF America, Digital Leap provided participants with invaluable insights, ideas, and resources for creating effective digital marketing strategies. TechSoup Canada was there on the ground, and we were thrilled to have the opportunity to learn from such a talented group of people. Here are a few of the lessons that stuck with us.