In part 1, I shared 3 of the things I’ve learned from doing 152 email signups as part of research for The Canadian Online Fundraising Scorecard. In part 2, I share the other 3 things I learned: How Organizations are not using enough copy to communite their offer, how organizations are not taking advantage of their confirmation page, and how many tools and templates organizations are using are bad.
Signing up for emails was just the first of four key areas that we’ll look at — along with email communication, donation experience, and gift acknowledgement — and with that part done, I wanted to share some early lessons learned.
A culture of communication benefits everyone. When systems and expectations are put into place that encourage people to communicate honestly, frequently, and respectfully, the moving pieces of an organization come together. It keeps employees up-to-date on strategic direction and gives leadership invaluable feedback and perspective from employees, which informs their decision-making. Here’s how you can foster a culture of communications at your nonprofit.
By building our awareness of how our human rights are impacted online, we can become better equipped to protect and extend them. In Canada, we need only look at the current headlines to see proof that there are pressing digital rights issues - existing and emerging - facing communities across the country. Read on for a look at some of the digital rights debates that are now impacting Canadians.
A great blog can help your nonprofit connect with stakeholders, generate funding, and influence public opinion. However, it takes time and energy to craft posts that will resonate with your readers, and those are resources in short supply for many nonprofits. Having been a blogger for years, I’ve found ways to shave down the amount of time it takes to prep, publish, and share my posts. Here are some of the tools I use that can help save you hours every day.
Large nonprofits rake in the majority of charitable donations—in fact, just 2.39% of nonprofits account for 90% of nonprofit revenue. So how do you get noticed among the hundreds of thousands of other small charitable organizations? Here’s what you need to know about why (and how) you can bring your PR techniques into the 21st century.
Podcasting engages your community by creating a conversation that uses tone of voice to connect you to your audience in a way writing can't.
It’s a useful communication tool when done right. We're going to outline some of the different approaches you can take, and guide you through planning your own podcast in three simple steps.
In terms of digital communications, email is one of the oldest platforms for nonprofit marketing -- but it’s just as important as ever. In fact, email marketing brought in 26 percent of all online revenue in the U.S. nonprofit sector last year. You’re probably sending out emails already, but are they as effective as they can be? Follow these guidelines to maximize the impact of your email communications.
For our first webinar of the 2018, we asked a handful of experts to share thoughts around trends an issues they see as especially relevant to the nonprofit sector this year. It's a wide ranging conversation that visits the intersections of #nptech and reconciliation, marketing and communications, web development, data mining, digital rights, and responsible data handling. We get invaluable input from Alexander Dirksen of First Nations Technology Council, Marlene Oliveira of moflow, Yaa Otchere of Not An Elephant, Maryam Sahebol-Amri of TechSoup Canada, and Carolyn Tackett and Rogelio Lopez of Access Now. The recording is below, and each of the expert videos are embedded individually on this page as well.
TechSoup Canada member Visualizing Impact (VI) is a pioneer in the field of visual storytelling. This case study on VI offers lessons about using data to tell visual stories that compel real action.