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Communications

The Art of the Interview: The Role of Journalism at your Nonprofit

In nonprofit communications, we interview colleagues and other professionals to uncover stories for case studies or internal communications - or to gather useful information for our organization. This primer will help you to prepare and execute quality, journalistic interviews to bring out interesting and personal stories that will support your nonprofit’s work.

3 Tips for More Organized and Effective Email Management

By: Susan A. Knight, Freelance Writer and Technology Support Specialist

Every day, more than 200 billion emails  are sent worldwide.  Ideally, email benefits an organization by facilitating communications and supporting workflows.  In reality, the steady flow of incoming messages throughout the day can quickly become overwhelming and counterproductive.  Left unchecked, employees may start to experience increased pressure and decreased productivity. 

How to Know If your Potential Donor Opened your Cold Email

In my previous blog post, I wrote about how you can find the email address of a potential donor, almost instantly.

Excited to have discovered such a tool, you may have looked up the email address of an important potential donor and spent the entire morning drafting and revising an email to send them.

But you realized there is no way to know whether this potential donor will open and read your email. Wouldn’t it be helpful to know whether or not you got their attention?

Actionable On-Page SEO Fixes: Significantly Improve your Site's Traffic

Search Engine Optimization (SEO) is extremely important for your website's health. SEO techniques will increase your website's traffic when you pair quality content with the proper target keywords to ensure a positive user experience.

Creating an Event Invitation Using Adobe InDesign

You've been asked to create an invitation for an event or fundraiser, and you'd like to make it look extra spiffy. But you're not a graphic designer by training, and you don't yet know how to use Adobe InDesign. Don't worry, we've got you covered.

Domain Names 101: Why They Matter for Nonprofits

Often referred to as a “web address” or a “URL”, a domain name is the place where your website lives. Simply put, it’s what people type into a browser to arrive at your site. Domain names make it easy for your audience to find you online. Think of them as the street addresses of the Internet - unlike longitude and latitude, a street address is easy to read and remember.

How to Develop and Own your Brand Online: TechSoup Canada Partners with CIRA

The Canadian Internet Registration Authority (CIRA) has partnered with TechSoup Canada on an integrated campaign to help Canadian nonprofits, charities and libraries learn about how they can take ownership of their online identity and build their brand by harnessing the power of domain names and the web.

The Accessibility for Ontarians with Disabilities Act: A Refresher for Nonprofits

Accessibility is important for everyone - not just individuals with disabilities. For example, when buildings are wheelchair accessible, it benefits parents with strollers. Or when a TV program has closed captioning, it benefits patrons watching in a noisy bar who can’t hear the audio.

3 Must-Know Tips for a Successful Google Ads Campaign: Free Webinar

Did you know that as a registered nonprofit or charity you are eligible for $10,000/month in Google Adwords? Awesome, right? So how do you maximize your impact with all these free Google goodies?

Part Two: Executing a Nonprofit Blog You Can Manage

Many nonprofits want to start a blog, but their staff are often balancing multiple roles and don’t have the resources to regularly maintain one. However, blogs bring many benefits to nonprofits, and with a strategic approach you can manage a blog with minimal time and resources.