Many nonprofits want to start a blog, but their staff are often balancing multiple roles and don’t have the resources to regularly maintain one. However, blogs bring many benefits to nonprofits, and with a strategic approach you can manage a blog with minimal time and resources.
Storytelling is an important part of any nonprofit's work, whether they’re telling an impact story about the people they serve, or a story about the organization itself.
Regardless, nonprofits have to tell stories to strengthen their brands, draw in donors, and raise awareness around their mission. Stefan Hostetter spoke at our NetSquared Toronto event to explain how nonprofits can do just that: engage their communities with a good story.
In part two of our deep dive into the new Microsoft Office, we show you step by step how to use three of the best new features in Word 2016. Don't have Microsoft Office 2016? Get it now through the TechSoup Microsoft donation program!
Presentations and pitches are a common aspect of most nonprofit jobs. Whether you’re pitching to potential funders or presenting to your supporters, public speaking is an all too familiar job requirement. However, just because you’re a frequent public speaker doesn’t mean you’re comfortable doing it. Glossophobia, or the fear of public speaking, is one of the top phobias in the world. Or maybe you don’t mind speaking publicly, but you’re looking to improve your presentation skills. In either case, today we will review some useful strategies to transform your presentations and pitches.
Content marketing as a term has been making an appearance recently, but what is it? How can nonprofits apply it to their work? And how is it different from the marketing we’ve been doing all along? Marlene Oliveira joined us for our Toronto Net Tuesday event on Content Management to help us answer these questions. This blog post is a recap of the event.
Marlene Oliveira, founder of Moflow.ca and Nonprofit MarCommunity, covers how to write effective web copy at your nonprofit. Learn how to edit and format your copy so it's optimized for the web, why writing for online publications isn't complicated, common mistakes made by nonprofit communicators and how to avoid them.
One of the most important aspects of content marketing for nonprofits is that it can increase an organization’s brand awareness. The greater your brand awareness is, the greater your success at fundraising and attracting volunteers will be. Here are some tips on how to be better at content marketing:
Google AdWords Grants gives eligible nonprofits $10,000 per month in
free Google AdWords advertising to promote themselves at the top of
Google search results pages. That is a potential annual ad budget of
$120,000 that nonprofits can use to attract donors, recruit volunteers
and connect with clients. Sounds too good to be true? The good news is
that it’s true, and many nonprofits are already benefitting from this
While the emergence of new technologies and social media networks has made it easier than ever to find your audience, it has also complicated the process by which nonprofits plan campaigns and strategies. With so much content available, people are turning away from lackluster content and searching for something more. But what are they looking for?
The days of traditional marketing are numbered. Long gone are the days of solely relying on website advertisements to get the word out there about your product or cause. Instead, marketers today recognize that marketing is an act of mutual benefit, you must provide the customer with a benefit that will in turn prompt them to click on the link that you've provided. You are able to market your product by showing the reader that you will consistently provide them with relevant content. This, in a nutshell, is what content marketing is and its importance stems from its ability to create loyal followers for your content and brand.