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Community & Social Media

Spotlight on Social Media: Scheduling Content with Later


By now, most nonprofits are familiar with scheduling services like Facebook’s built-in Publishing Tools or platforms like TweetDeck. Fewer organizations know, however, that it is possible to schedule visual content as well. Today, we are going to focus on a Canadian-built platform, called Later, and we’ll be guiding you through the step by step process of scheduling your very own visual content.

Spotlight on Social Media: How to Craft an Editorial Calendar

The most successful social media accounts don’t leave their messaging to chance. Instead, they invest upfront in the creation of a storytelling structure that brings   key messages into focus. In today’s post, we will be exploring how to get started crafting such a calendar, and what tools you might use along the way to help you meet your outreach goals.

Spotlight on Social Media: Performing a Social Media Audit

media audit  
This month, we are introducing a new series called Spotlight on Social Media Strategies. In this first post, we will be guiding you through the process of conducting a    social media audit. Later in the series we’ll be exploring tools and strategies to help nonprofits enhance their digital outreach, so stay tuned for posts on topics such as content scheduling, Instagram best practices, and more!

Why Nonprofits Need Public Relations – Leveraging Helpful PR Tools and Strategies

NPOs need Public RelationsLarge nonprofits rake in the majority of charitable donations—in fact, just 2.39% of nonprofits account for 90% of nonprofit revenue. So how do you get noticed among the hundreds of thousands of other small charitable organizations? Here’s what you need to know about why (and how) you can bring your PR techniques into the 21st century.

Podcasting for Nonprofits

Podcasting ThumbnailPodcasting engages your community by creating a conversation that uses tone of voice to connect you to your audience in a way writing can't.

It’s a useful communication tool when done right. We're going to outline some of the different approaches you can take, and guide you through planning your own podcast in three simple steps.

How to Find Digital Ambassadors for Your Nonprofit’s Cause

Spreading the word about your nonprofit is an important part of achieving your mission. Having an excited, engaged audience can boost donations, bolster support, and deepen your impact. But it isn’t always easy to get people excited about social causes. If the message isn’t coming from the right individual, it can seem boring or forgettable.

Digital Fundraising: Frameworks and Strategies to Optimize Online Revenue

Online giving continues to grow at a faster rate than other forms of giving, and as more donors are choosing to give online, it is now more important than ever for nonprofits to prioritize digital fundraising strategies.

Become a Nonprofit Thought Leader through Digital Content

In this piece, you'll learn what thought leadership is, how it can benefit your organization, and how digital content can help you become a nonprofit thought leader.

The Decline of Organic Reach: Ideas to Engage your Facebook Audience

If you’re a seasoned digital marketer, you’ve probably noticed Facebook’s organic reach has been declining steadily over the last four years.

More and more content is being produced; Facebook says on average, 1,500 stories can appear in someone’s news feed when they log on, and this increased competition makes it hard for any one story - your story - to gain exposure.

8 Digital Trends Affecting Nonprofits Today

Technology has changed the landscape of giving. This isn’t something that’s happening; it’s already here. Nonprofits don’t have a choice about keeping up with tech - we either evolve or become irrelevant.

Many nonprofits feel they have caught up with technology because they invested in a new website. Having a donate button on your homepage is a great foundation, but it doesn’t go far enough to engage donors.