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Community & Social Media

Building Communities: Increasing Online Engagement and Awareness

TechSoup Canada presented a webinar for the Canadian Association for Community Living on Building Communities: Increasing Online Engagement and Awareness. In this webinar, we covered how to build an online community through social media, what social media channels are out there, which ones should you be using, how to fit managing social media into your schedule, and tips for creating and curating great content to keep your community engaged.

6 Ways You Can Improve Your Nonprofit’s Google Ranking

Improving your Google ranking should be a primary goal for any nonprofit organization. Why is it important to improve your Google ranking? When you rank for more terms (known as keywords) on Google, you will direct more traffic to your website.

More traffic means increased interest, improved brand awareness, and the opportunity to increase donation volume, volunteer requests, and event and fundraising attendees. Put your nonprofit organization in the best position to succeed with the following steps:

TechSoup Battles: Jane Reviews Buffer

Buffer is often compared with Hootsuite as one of the most popular social media management tools currently on the market. As someone who has used both products, I would recommend identifying what the focus of your social media management tool is before deciding between the two. 

TechSoup Battles: Tierney Reviews Hootsuite

As one of the well established tools for social media management that caters to small and medium sized organizations, I knew I’d want to take a look at Hootsuite for this challenge. They’re also a Canadian company, which is always a bonus!

TechSoup Battles: Social Media Management Tools

You want to engage your supporters, volunteers and donors on social media, but juggling between each of your nonprofit’s accounts can be challenging. You’ve already committed to posting every hour on Twitter, every day on Facebook, daily pinning on Pinterest, posting weekly videos on YouTube and we haven’t even mentioned your Tumblr, Instagram and Vine accounts. Talk about a time management nightmare!

Storytelling for Success: A Look at Three Crowdfunding Campaigns

What draws you to one crowdfunding campaign over another? Is it an inspiring video? Cool photos? A great story? Perhaps it is a combination of a few different storytelling elements. Our Storymakers 2014 challenge kicks off August 26, so to get you inspired, I've compiled some great examples of digital storytelling in crowdfunding campaigns.

3 Social Media Fundraising Challenges (+How to Fix Them)

A lot of nonprofits use social media to boost their fundraising efforts, but more often than not it doesn’t work. What gives?

4 Ideas About Social Media for Nonprofits

I was able to get the chance to attend Artez’s conference about online fundraising campaigns. In addition to the workshop I hosted, Data, data and more data... what to do with it all? (slides are posted here), I had the pleasure of hearing from many great speakers. Here are four of the ideas and insights that stuck most with me:

Does your social media need CPR?

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Do people love your nonprofit in real life, but no one “likes” it on Facebook? Does your name come up often in your community, but not on Twitter? You’ve tried to get social media up and going for your nonprofit, but it feels like a lost cause…

7 Social Media Tips for Nonprofits (+ We try them out!)

Recently I attended a Donate & Learn event on social media and search engine marketing. I’ve made a list of my favourite tips. To prove that these are doable I’ve tried each of them out myself and shared the results where possible.