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Community & Social Media

Human Rights, Technology and Movement Building Around the World

Most of us see technology an essential tool,something that helps us do our jobs, implement our programs and reach our supporters; it is a tool that allows us to influence change. But rarely do we stop to think about technology as more than a tool, but as itself a powerful mechanism of change.

Memes and Nonprofits: Fun With The Internet

By using images traditionally found in a meme but catering the message, to communicate a part of your organization’s mission statement or to promote an upcoming initiative, you’re able to craft a message that is quickly understood, seldom forgotten and frequently shared. It’s a win-win situation with an extra win.

If I could share 1 thing I've learned about using social media for nonprofits...

Social media apps
In the crazy and confusing world that social media can be (especially when you’re just getting started), what should you be keeping in mind? Earlier this week I put out the call on Facebook and Twitter to get advice from some of the people in our community who know best - because they live it every day!

I asked: “If I could share 1 thing I've learned about using social media for nonprofits, it would be: _______”

Tell your stories on social media. It’s easy!

A trauma hospital in war-torn Syria seems an unlikely spot to be posting about your day on Facebook. Yet that’s exactly what Canadian doctor Anne Marie Pegg did for Médecins Sans Frontières (MSF) on International Women’s Day with the help of staff in its Canadian office. 

Tales & tips from our first "Social Media Surgery"

As the (new) saying goes, when it comes to social media “if you’re an expert today, you won’t be an expert tomorrow.”

Content (Curation) is King

When it comes to managing content for your organization’s blog, Twitter stream, Facebook page, or Pinterest board, it’s easy to get overwhelmed.  With so much content to choose from, how do you decide what to publish?

Fortunately at last week’s Toronto Net Tuesday, Shannon Harvey, community manager and digital strategist at, was on hand to help sort through the content curation process. She even offered a few of her top tips for expert curation.

Heartbeats and Remarkables: how to cut through the noise on social media

  If you’re counting on Facebook, Twitter, YouTube and Pinterest to grow your nonprofit’s membership, you’re not alone. In a 2011 survey of top 200 charities, as identified by Forbes, 97% report having a Facebook presence, 96% a Twitter account and 92% are using YouTube. But are Facebook and Twitter the answer for growing your cause?

I don’t think so.

Creating a Social Media Policy

A good social media policy provides clear guidelines on what staff should do when posting and interacting with others

By: Ben Stuart and Andrea Berry

November 8, 2012

How Crowdsourcing Helps Your Nonprofit

Crowdsourcing can be done at an organizational or individual level, and nonprofits have used it for everything from marketing and fundraising to volunteerism and activism. It’s a great way to enlist help from a wider community knowledge base and to engage people in your work.

Social media measurement: where to get started?

So you have a Facebook page, a Twitter profile, a blog, an Instagram stream, and a Pinterest pinboard - but have you ever wondered if all of your fans, followers and re-pinners are actually connecting to your cause? Measuring success in social media is a hotly debated topic within the non-profit technology world and big questions persist:

  • Why measure social media?
  • What are my goals?
  • How do I measure?
  • What tools should I use?

These questions, and others, were explored during July’s Net Tuesday event, Social Media Measurement, presented by Tierney Smith, Community Manager for TechSoup Canada.