This post originally appeared on TechSoup.org's blog and was written by Jim Lynch, Co-Director of TechSoup's GreenTech program.
Community & Social Media
A trauma hospital in war-torn Syria seems an unlikely spot to be posting about your day on Facebook. Yet that’s exactly what Canadian doctor Anne Marie Pegg did for Médecins Sans Frontières (MSF) on International Women’s Day with the help of staff in its Canadian office.
When it comes to managing content for your organization’s blog, Twitter stream, Facebook page, or Pinterest board, it’s easy to get overwhelmed. With so much content to choose from, how do you decide what to publish?
Fortunately at last week’s Toronto Net Tuesday, Shannon Harvey, community manager and digital strategist at GetInvolved.ca, was on hand to help sort through the content curation process. She even offered a few of her top tips for expert curation.
If you’re counting on Facebook, Twitter, YouTube and Pinterest to grow your nonprofit’s membership, you’re not alone. In a 2011 survey of top 200 charities, as identified by Forbes, 97% report having a Facebook presence, 96% a Twitter account and 92% are using YouTube. But are Facebook and Twitter the answer for growing your cause?
I don’t think so.
A good social media policy provides clear guidelines on what staff should do when posting and interacting with others
November 8, 2012
Crowdsourcing can be done at an organizational or individual level, and nonprofits have used it for everything from marketing and fundraising to volunteerism and activism. It’s a great way to enlist help from a wider community knowledge base and to engage people in your work.
So you have a Facebook page, a Twitter profile, a blog, an Instagram stream, and a Pinterest pinboard - but have you ever wondered if all of your fans, followers and re-pinners are actually connecting to your cause? Measuring success in social media is a hotly debated topic within the non-profit technology world and big questions persist:
- Why measure social media?
- What are my goals?
- How do I measure?
- What tools should I use?
These questions, and others, were explored during July’s Net Tuesday event, Social Media Measurement, presented by Tierney Smith, Community Manager for TechSoup Canada.