As a nonprofit professional, you’re always trying to maximize the impact you can make with your limited resources. Especially with the current economic uncertainty, it’s important to focus on the fundraising and marketing strategies that will yield the strongest results.
As with any other year, the end of 2019 leading into January 2020 was an exciting time for those of us at the intersection of fundraising and technology. Tech predictions for 2020 showed an increased use of technology and software for the upcoming year, and fundraising professionals began to plan for the expanded capabilities this would afford.
Now that we’re over halfway through 2020, it’s clear that unpredictability is one of the few things the nonprofit sector can count on going forward. The challenges of responding to a global pandemic and its broader economic impacts have certainly been unprecedented.
Nonprofit Finance professionals are often mystified by how their Development colleagues ‘do it’ – the strategies, action plans, and tactics that raise lots of money. The mailings, phone calls, luncheons, events, pledge reminders, follow-ups, and volunteer coaching sessions.
The economic impact of the coronavirus pandemic is hitting nonprofits hard. As The New York Times put it, the new mission is survival. Donors are understandably distracted with their own personal affairs. Business owners are busy putting fires out. As a veteran of three nonprofits, including one that weathered both the dot-com bust and the 2008 recession, I want to share how we got through those difficult times.
Did you know GrantStation has spent the past year building out its database of Canadian grantmakers? Join directors Jeremy Smith and Sara Kennedy for a quick tour of the GrantStation website.
In this webinar, Brady will walk you everything we’ve learned about year-end fundraising, and share key fundraising techniques that will help you cut through the clutter and grow your year-end revenue.
Accurately creating and issuing donation receipts to supporters can be difficult and time consuming. With the right knowledge and technology, though, they can be a simple way to continue delighting donors. With that in mind, here are six Canadian tax receipting tips you may not be familiar with.
In terms of digital communications, email is one of the oldest platforms for nonprofit marketing -- but it’s just as important as ever. In fact, email marketing brought in 26 percent of all online revenue in the U.S. nonprofit sector last year. You’re probably sending out emails already, but are they as effective as they can be? Follow these guidelines to maximize the impact of your email communications.
How can you better use email to raise money for your cause? In this webinar, Brady Josephson of Shift shares expert guidance on growing your email list, optimizing your donations page, and testing your fundraising efforts for maximum effectiveness.
We're working on a more comprehensive recap of the webinar, which will be posted here once it's complete. In the meantime, you can view the webinar recording and Brady's presentation slides below!