Online giving continues to grow at a faster rate than other forms of giving, and as more donors are choosing to give online, it is now more important than ever for nonprofits to prioritize digital fundraising strategies.
If you want to maximize revenue for your nonprofit, ecommerce can do wonders for your popularity and reach. Selling products and services online that your supporters want and need can help you strengthen relationships, build a sense of community around your cause, and generate significant income.
There are plenty of quick-fix tactics promising to dramatically boost your conversion rates, from customized pop up messages on your homepage to standard donation amounts. While such tactics can be effective, they are ultimately superficial. To truly drive and sustain conversion, you must structure your website around the following strategies.
AI can automate repetitive tasks, reduce the possibility you’ll make mistakes and speed up the ways you collect information. Keep reading to learn five ways to use AI to enhance your fundraising activities, along with apps that help you optimize the results.
DonorPerfect is a comprehensive, customizable software platform that enables nonprofits of all sizes to track constituent data, launch hyper-targeted fundraising campaigns, and automate tasks that eat up precious time and energy. With tools for optimizing both online and offline fundraising efforts, DonorPerfect makes it easy to cultivate the relationships that drive impact and growth.
Once your landing page is ready, you’ll want to create a welcome email series for your new subscribers. Remember that people are coming into your email list ice cold. They just clicked an ad and probably don’t even know who are you are or what you do. They’re much more likely to unsubscribe when they start getting regular emails from you -- unless you warm them up first.
This series teaches you how to grow your email list by using digital ads to send visitors to custom landing pages on your website, where they can easily subscribe to your email list. In this article, you'll learn how to design your opt-in bonus and landing page.
This article is about a big-win tactic for growing your nonprofit’s email list -- a tactic that I’ve personally seen generate 94,328 new subscribers for one nonprofit my team works with. (And this organization did it in just 24 months while operating with less than $1M in revenue!)
If you’re looking to raise some extra capital for your nonprofit, selling online can be a great way to go – generating publicity as well as funds for your cause. Here’s how to make the most of ecommerce for your nonprofit in 2017.
In my previous blog post, I wrote about how you can find the email address of a potential donor, almost instantly.
Excited to have discovered such a tool, you may have looked up the email address of an important potential donor and spent the entire morning drafting and revising an email to send them.
But you realized there is no way to know whether this potential donor will open and read your email. Wouldn’t it be helpful to know whether or not you got their attention?