Multimedia & Design
Affordable solutions for planning, creating, and maintaining your organization’s online presence
July 13, 2009
We are very excited to be introducing a brand new series titled Design for Non-Designers! To get us started, today we will be exploring the foundational elements of good design and how they work in action to craft a brand narrative.
To celebrate the creativity and contributions of Indigenous communities from coast to coast to coast, this week we are excited to showcase some of the latest initiatives at the intersection of technology, digital media, and social change!
We’ve done the research for you and rounded up great suggestions for image and document-related programs. This four-part blog post series will cover these four types of applications: PDF editing software, publishing and typesetting software, vector editing software, and finally, photo editing software. We’ll share two options for each product: one advanced application for the designer pros, and one easy-to-use option for the novices and “aspiring” designers.
Planning a new website for your nonprofit organization? A website content strategy will serve as a guide for many of the decisions you’ll make. You'll know what content you need to develop, what you can reuse or re-purpose, and what content is most important. Because it creates clarity about your site's purpose, audience and the outcomes you’re seeking, a content strategy will also guide specific decisions about website design and development.
Podcasting engages your community by creating a conversation that uses tone of voice to connect you to your audience in a way writing can't.
It’s a useful communication tool when done right. We're going to outline some of the different approaches you can take, and guide you through planning your own podcast in three simple steps.
Every time a web user visits your site they have a journey in mind and you should you have journey in mind for them. Without this, neither you nor your users will get value from your website. In this post, we're going to explore what a web user journey is and demonstrate how your nonprofit organization can ensure the journey you and your users take arrives at a destination that benefits you both.
Now that you’ve got the basics of landing page A/B testing down, it’s time to chat results. Namely, how do you interpret the data you are getting? And will this have an impact on your SEO strategy? Let’s bring this blog in for a landing.
Let’s face it – we all have inherent biases, whether we are cognizant of them or not. A/B testing allows you to understand what compels and motivates the greatest number of people to take an action, helping you to confirm (or disprove) what you think they’ll like.
We all like being right, of course, and often these tests will help to prove your initial thinking. What makes A/B testing so vital, though, is that it will often surprise you and provide you with insights to make the decisions that will propel your campaign forward.
Even the most amazing tools can be used to create a website that is difficult to navigate and unpleasant to look at. For nonprofits, having a functional and easy-to-use website is of utmost importance to gain and maintain the trust of your donors, beneficiaries, and anyone else invested in your mission. Apply these design principles to make your site look sleek and professional.