Multimedia & Design
Planning a new website for your nonprofit organization? A website content strategy will serve as a guide for many of the decisions you’ll make. You'll know what content you need to develop, what you can reuse or re-purpose, and what content is most important. Because it creates clarity about your site's purpose, audience and the outcomes you’re seeking, a content strategy will also guide specific decisions about website design and development.
Podcasting engages your community by creating a conversation that uses tone of voice to connect you to your audience in a way writing can't.
It’s a useful communication tool when done right. We're going to outline some of the different approaches you can take, and guide you through planning your own podcast in three simple steps.
Every time a web user visits your site they have a journey in mind and you should you have journey in mind for them. Without this, neither you nor your users will get value from your website. In this post, we're going to explore what a web user journey is and demonstrate how your nonprofit organization can ensure the journey you and your users take arrives at a destination that benefits you both.
Now that you’ve got the basics of landing page A/B testing down, it’s time to chat results. Namely, how do you interpret the data you are getting? And will this have an impact on your SEO strategy? Let’s bring this blog in for a landing.
Let’s face it – we all have inherent biases, whether we are cognizant of them or not. A/B testing allows you to understand what compels and motivates the greatest number of people to take an action, helping you to confirm (or disprove) what you think they’ll like.
We all like being right, of course, and often these tests will help to prove your initial thinking. What makes A/B testing so vital, though, is that it will often surprise you and provide you with insights to make the decisions that will propel your campaign forward.
Even the most amazing tools can be used to create a website that is difficult to navigate and unpleasant to look at. For nonprofits, having a functional and easy-to-use website is of utmost importance to gain and maintain the trust of your donors, beneficiaries, and anyone else invested in your mission. Apply these design principles to make your site look sleek and professional.
Editing your audio is just as important as recording it. To get quality audio, we need to spend time in post-production to polish our work. Here are some simples steps you can take to increase your audio quality.
Audio is the foundation for conveying your message effectively through video or auditory media. High-quality video feels weak with poor audio quality, whereas low-quality film with great audio can still grasp your attention. When it comes to radio, podcasting and other auditory media, audio quality becomes absolutely crucial. It determines how your listeners connect with your message, and whether you grasp their interest and bring them into your story’s setting
Celebrate Creativity with Adobe invited nonprofits, charities and libraries in the Canada to showcase their most creative materials that were designed in any Adobe program. The community then voted on the submissions they believed were the most creative and inspiring, and we were incredibly impressed with the results!
Adobe and TechSoup Canada teamed up to bring you a Facebook contest where your creative material (e.g., posters, brochures, any marketing collateral), designed in any Adobe program, can win your organization up to $2,000 CAD.