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SEO

Search engine optimization

How to Increase the SEO Presence of Your Charity on a Budget

If you run a charity website, you might have mixed feelings about search engine optimisation (SEO). To many people, doing SEO feels like cheating Google or inflating search results. While it is true that SEO is all about raising your search engine rankings, it’s not just about inserting random keywords that match what people are searching for.

Blogging Tools that Save Me Hours Every Day

Blogging Tools to Save HoursA great blog can help your nonprofit connect with stakeholders, generate funding, and influence public opinion. However, it takes time and energy to craft posts that will resonate with your readers, and those are resources in short supply for many nonprofits. Having been a blogger for years, I’ve found ways to shave down the amount of time it takes to prep, publish, and share my posts. Here are some of the tools I use that can help save you hours every day. 

How (and Why) to A/B Test Your Landing Pages: Part 2

AB Testing ThumbnailNow that you’ve got the basics of landing page A/B testing down, it’s time to chat results. Namely, how do you interpret the data you are getting? And will this have an impact on your SEO strategy? Let’s bring this blog in for a landing.

How (and Why) to A/B Test Your Landing Pages: Part 1

Let’s face it – we all have inherent biases, whether we are cognizant of them or not. A/B testing allows you to understand what compels and motivates the greatest number of people to take an action, helping you to confirm (or disprove) what you think they’ll like.

We all like being right, of course, and often these tests will help to prove your initial thinking. What makes A/B testing so vital, though, is that it will often surprise you and provide you with insights to make the decisions that will propel your campaign forward.

Choosing a Domain Name: Effective Branding to Boost Your Presence Online

A domain name is your address on the internet, and every company, organization, or professional freelancer needs one to improve branding and marketability. Before you buy or register the website address, you need to learn how to choose the best domain name for your purposes. Trends and search engine optimization guidelines change, and you do not want your organization to be left behind.

Actionable On-Page SEO Fixes: Significantly Improve your Site's Traffic

Search Engine Optimization (SEO) is extremely important for your website's health. SEO techniques will increase your website's traffic when you pair quality content with the proper target keywords to ensure a positive user experience.

Website Tips for Nonprofits: How to Choose a CMS, Accept Donations and Set Up Email on your Domain

In the past, building a great website was only possible with a large budget and deep technical skills. Nowadays, price and technical difficulty are still two of the most common misconceptions when it comes to getting online.

How to Choose and Register a Great Domain Name for Your Nonprofit

The digital landscape for Canadian nonprofits is changing. Emerging technologies and trends have made it easier for nonprofits to connect with their audiences across a variety of devices, accept digital donations, and gain greater exposure online through social media and an integrated web presence.

Domain Names 101: Why They Matter for Nonprofits

Often referred to as a “web address” or a “URL”, a domain name is the place where your website lives. Simply put, it’s what people type into a browser to arrive at your site. Domain names make it easy for your audience to find you online. Think of them as the street addresses of the Internet - unlike longitude and latitude, a street address is easy to read and remember.

Why the heck is my website doing that?! Coding Decoded

The Internet can be a confusing place, and often Internet concepts, like coding a website, may seem complicated and overwhelming. That’s why we invited Sarah Lesh, a front-end web developer at hjc, to explain the basics of coding, specifically HTML, CSS, and Javascript.