If you run a charity website, you might have mixed feelings about search engine optimisation (SEO). To many people, doing SEO feels like cheating Google or inflating search results. While it is true that SEO is all about raising your search engine rankings, it’s not just about inserting random keywords that match what people are searching for.
A great blog can help your nonprofit connect with stakeholders, generate funding, and influence public opinion. However, it takes time and energy to craft posts that will resonate with your readers, and those are resources in short supply for many nonprofits. Having been a blogger for years, I’ve found ways to shave down the amount of time it takes to prep, publish, and share my posts. Here are some of the tools I use that can help save you hours every day.
Now that you’ve got the basics of landing page A/B testing down, it’s time to chat results. Namely, how do you interpret the data you are getting? And will this have an impact on your SEO strategy? Let’s bring this blog in for a landing.
Let’s face it – we all have inherent biases, whether we are cognizant of them or not. A/B testing allows you to understand what compels and motivates the greatest number of people to take an action, helping you to confirm (or disprove) what you think they’ll like.
We all like being right, of course, and often these tests will help to prove your initial thinking. What makes A/B testing so vital, though, is that it will often surprise you and provide you with insights to make the decisions that will propel your campaign forward.
A domain name is your address on the internet, and every company, organization, or professional freelancer needs one to improve branding and marketability. Before you buy or register the website address, you need to learn how to choose the best domain name for your purposes. Trends and search engine optimization guidelines change, and you do not want your organization to be left behind.
Search Engine Optimization (SEO) is extremely important for your website's health. SEO techniques will increase your website's traffic when you pair quality content with the proper target keywords to ensure a positive user experience.
In the past, building a great website was only possible with a large budget and deep technical skills. Nowadays, price and technical difficulty are still two of the most common misconceptions when it comes to getting online.
The digital landscape for Canadian nonprofits is changing. Emerging technologies and trends have made it easier for nonprofits to connect with their audiences across a variety of devices, accept digital donations, and gain greater exposure online through social media and an integrated web presence.
Often referred to as a “web address” or a “URL”, a domain name is the place where your website lives. Simply put, it’s what people type into a browser to arrive at your site. Domain names make it easy for your audience to find you online. Think of them as the street addresses of the Internet - unlike longitude and latitude, a street address is easy to read and remember.