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How to be CASL & GDPR compliant for the New Year 2019

  In this webinar, Antoine Bonicalzi, Marketing Director* for Cyberimpact, will talk about how you can comply with CASL &GDPR by taking a few simple steps. All in simple plain English, no legal jargon guaranteed! Antoine will cover exactly what CASL & GDPR are, and how they apply to your nonprofit so that you’ll be ready to make 2019 your best data privacy & consent driven year yet.

How To Optimize Your Year End Fundraising

Year End Fundraising

 In this webinar, Brady will walk you everything we’ve learned about year-end fundraising, and share key fundraising techniques that will help you cut through the clutter and grow your year-end revenue.

6 Things I Learned By Signing Up to Get Emails from 152 Canadian Charities (Part 2)

 In part 1, I shared 3 of the things I’ve learned from doing 152 email signups as part of research for The Canadian Online Fundraising Scorecard. In part 2, I share the other 3 things I learned: How Organizations are not using enough copy to communite their offer, how organizations are not taking advantage of their confirmation page, and how many tools and templates organizations are using are bad. 

6 Things I Learned By Signing Up to Get Emails from 152 Canadian Charities (Part 1)

 Signing up for emails was just the first of four key areas that we’ll look at — along with email communication, donation experience, and gift acknowledgement — and with that part done, I wanted to share some early lessons learned.

Inbox 101: Basic Principles of Nonprofit Email Marketing

In terms of digital communications, email is one of the oldest platforms for nonprofit marketing -- but it’s just as important as ever. In fact, email marketing brought in 26 percent of all online revenue in the U.S. nonprofit sector last year. You’re probably sending out emails already, but are they as effective as they can be? Follow these guidelines to maximize the impact of your email communications. 

Email Fundraising: Getting, Sending, and Optimizing

How can you better use email to raise money for your cause? In this webinar, Brady Josephson of Shift shares expert guidance on growing your email list, optimizing your donations page, and testing your fundraising efforts for maximum effectiveness. 

We're working on a more comprehensive recap of the webinar, which will be posted here once it's complete. In the meantime, you can view the webinar recording and Brady's presentation slides below!

Are You Ready for July 1st, 2017? An Update on CASL

Although it has "anti-spam" in the title, Canada's Anti-Spam Legislation (CASL) isn’t aimed at what we would traditionally consider to be spam. Instead, CASL regulates all “commercial electronic messages” (CEMs) sent or accessed from a computer in Canada. CASL also regulates a broad range of online activities including the installation of computer programs, misleading advertising and marketing practices, privacy invasion via your computer, and email harvesting.

Deliver Beautiful, CASL-Compliant Emails with CleverReach!

In 2016, email fundraising accounted for 26 percent of online revenue for nonprofits -- a whopping 15 percent increase from 2015. Whatever the size and focus of your organization is, a thriving email marketing strategy remains key to unlocking impact. That’s why TechSoup Canada is thrilled to announce that CleverReach -- a powerful, intuitive email marketing platform -- is now a donor partner!

Digital Ads and Landing Pages: Going Live (pt 3)

Once your landing page is ready, you’ll want to create a welcome email series for your new subscribers. Remember that people are coming into your email list ice cold. They just clicked an ad and probably don’t even know who are you are or what you do. They’re much more likely to unsubscribe when they start getting regular emails from you -- unless you warm them up first.

Digital Ads and Landing Pages: Designing the Landing Page (pt 2)

This series teaches you how to grow your email list by using digital ads to send visitors to custom landing pages on your website, where they can easily subscribe to your email list. In this article, you'll learn how to design your opt-in bonus and landing page.